This page contains a Flash digital edition of a book.
Rising Above Are You Our Next Dealership of the Year?


ach year, Rural Lifestyle Dealer recognizes a dealership that sets a standard of excellence that all dealers should strive for. This elite group of dealers represent their brands well, deliver outstanding customer experiences, develop a loyal employee team, and make a difference in their communities.


E Nominate a Dealership of the


Sound familiar? It should. Many of you can claim those same accomplishments. Every day and every year you strive to be the best and we at Rural Lifestyle Dealer want to recognize you.


Year at www.rurallifestyledealer.com.


We’ve compiled stories from past Dealership of the Year recipients in this special supplement to offer ideas that will help you grow your business and rise above the competition. Consider nominating your dealership for our 2014 Dealership of the Year. Or, ask your manufacturers or your employees to submit a nomination.


Being recognized as a Dealership of the Year offers benefits beyond the accolades. Our past winners say they were pleased to receive the award, but even more pleased at the sense of pride it brought to their employees. This national recognition honors the big and small ways a winning team serves rural lifestylers, large property owners, landscapers and others. We hope you enjoy this look back at past winners and also hope they inspire you to become our next Dealership of the Year.


Michael Ellis Publisher


Find Us on Facebook facebook.com/rurallifestyledealer


Follow Us on Twitter twitter.com/rldeditors


225 Regency Court, Suite 100 , P.O. Box 624, Brookfield, WI 53008-0624 Phone: 262/782-4480 • Fax: 262/782-1252


FOR CHANGE OF ADDRESS CALL: 262/432-0388 • Fax: 262/786-5564 PUBLISHER


Michael Ellis (ext. 432) mellis@lesspub.com


EXECUTIVE EDITOR Dave Kanicki (ext. 414) dkanicki@lesspub.com


MANAGING EDITOR Lynn Marcinkowski Woolf (316-648-3717)


lwoolf@lesspub.com


ASSOCIATE EDITORS Kim Schmidt (ext. 431) kschmidt@lesspub.com


Darrell Bruggink (ext. 420) dbruggink@lesspub.com


John Dobberstein (ext. 425) jdobberstein@lesspub.com


PRESIDENT


Mike Lessiter (ext. 403) mlessiter@lesspub.com


SENIOR ACCOUNT


EXECUTIVE Alan Stenum (ext. 426) astenum@lesspub.com


MANAGER OF DATA


& AD SERVICES Bree Greenawalt (ext. 408) breeg@lesspub.com


AD SERVICES COORDINATOR Lynn Boesen-Burnside (ext. 430) lburnside@lesspub.com


CONFERENCE MANAGER Alice Musser (ext. 413) mussera@lesspub.com


ART DIRECTOR


Christopher Nielsen (ext. 418) nielsen@lesspub.com


SENIOR GRAPHIC DESIGNER


Jeff Lazewski (ext. 423) jlazewski@lesspub.com


GRAPHIC DESIGNERS Greg Miller (ext. 428) gmiller@lesspub.com


James Kolterman (ext. 417) jkolterman@lesspub.com


PRODUCTION MANAGER Amy Johnson (ext. 409) ajohnson@lesspub.com


VICE PRESIDENT OF


AUDIENCE DEVELOPMENT Patrick Sharpe (ext. 405) psharpe@lesspub.com


E-MEDIA DIRECTOR Jeremy McGovern (ext. 434) jmcgovern @lesspub.com


WEB EDITOR


Cole Vandermause (ext. 440) cvandermause@lesspub.com


CIRCULATION MANAGER Sue Ramstack (ext. 407) sramstack@lesspub.com


CHAIRMAN &


EDITORIAL DIRECTOR Frank Lessiter (ext. 402) lessitef@lesspub.com


DEALERSHIP OF THE YEAR SPECIAL REPORT JUNE 2013  RURAL LIFESTYLE DEALER 3


Lynn Woolf Managing Editor


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28