Question time “I think electric
mobility will be more of a system than a
product, where you share the service.”
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limited edition runs of cars, as he explains: “Maybe there is some future as a potential business model [for the Sergio] as a limited edition. When I say this, I am thinking of the business model of the 1930s and 1950s, working as a real carrosserie with limited series. “It’s not just Pininfarina doing
this, but Zagato is back to its roots; Bertone and Touring as well. We have the Italian carrosseries exploring the past to make designs for the future through these limited editions: 10, 5 or 3 pieces for special clients that provide also the opportunity to do research and innovation, and make business at the same time. “Otherwise, we only do pure
concepts, which we have to sustain on our shoulders. There is demand for ultra-luxury from billionaires; there is a market out there. We want to be there for this market because we believe that we have 83 years of history - that is quite an important asset for our brand - so it’s true there is a new demand from people carrying out this kind of investment, not only here in Europe and the ‘States, but also in new markets.”
that accelerates in the channel created between the aerofoil and the corresponding shape of the recess at the rear of the car. The result is that, thanks to the virtual windscreen, the air passes above the heads of the driver and the passenger, greatly increasing comfort and is effective at speeds as low as 50Km/h. This aerodynamic effect also contributes to increase the downforce on the car's front axle.
ENGINEERING SHOWCASE “It‘s also a showcase for our engineering. Last year, we made the Cambiano concept that was the
May/June 2013
MARATHON CHALLENGE For a company with such close links to what many would see as the acme of the internal combustion engine, Ferrari, Pininfarina has embraced electric
showcase for interior and exterior design, and sustainable engineering, sustainable mobility with an electric range extender and so on. The engineering to my mind has to make it, the car, real.” Paolo Pininfarina has been
instrumental in diversifying the company’s portfolio, which now includes designing everything from trains and urban transport systems to Costa Coffee self-service espresso machines. But he is passionate about returning to the core business of hand-crafting
vehicles enthusiastically through its partnership with Bollorê and the Bluecar it designed for the French manufacturer: “I am a fan of electrical mobility, but I understand that 4-5 years ago many people were too optimistic; it’s not a race, it’s a marathon. “I believe that electrical mobility
works and is sustainable, if you produce electricity in a green way from the wind and photo voltaic. But then you need to store the energy and distribute it at the right moment, to the right place.”
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