www.supplychainstandard.com


Extended SupplyChain 23


Commercial pressures dictate there should be clear benefits andwithin a defined timescale.


necessity of promotions while managing costs creates the opportunity for collaborative planning and working on a selective basis,” he said. Lewis went on to argue that there were opportunities for new ways of working but, he cautioned: “One size does not fit all”. He identified different stages or levels of


collaborative working: 


promotional plans, new product launches and so on. 


chain, vendor guided or managed inventories. 


Planning: joint business plans, shared forecasts, Inventory: transparency on sales and stock in the Synchronised: true links between consumer


demand and inventory/production at manufacture, so product made and flowed when needed to meet demand and within guiding parameters. The approach needed to be tailored in terms of


scale and capability, said Lewis. “Does the structure of the supply chain support effective supplier/retailer collaboration? Are supply chain processes across retailer and supplier aligned? Can they be in terms of deadlines and key decision points? “Even if a retailer/supplier link has the scale, can


this particular supply chain respond to information and demand with tangible impact?” Looking at supply chain flexibility, Lewis said a key


aspect to qualify and understandwas the progressive importance of forecasts for decisions/actions in the supply chain and at what lead time do “important” forecasts need to be made – can these be matched with available information on demand and with retail planning cycles? He also highlighted the importance of new ways of


working tailored to individual supply chains. In the context of tailored collaboration then potential benefits can be targeted. “Commercial pressures dictate there should be clear benefits and within a defined timescale. However it should be kept in mind that collaborative working is not a quick review. There may be some areas of short term improvement but more substantial benefits are likely to take time and commitment.” Lego choices in terms of supply chain design


included: manufacturing close to market; design for commonality;


lead time reduction; and


postponement. “Regional scale of operationmeans thatmany retail


customers are served from the same distribution centre, inventory and production, so ‘synchronised’ supply chains are not likely. Efforts are focused on collaborative planning and vendor guided inventory with some VMI at themoment,” he said.


Supply Chain Standard April 2013 Partners


Lead Partner: Oracle Fusion Applications Themost complete suite of supply chain applications,Oracle supply chainmanagement is comprised of: value chain planning, value chain execution, product lifecycle management, advanced procurement, asset lifecycle management, order orchestration and fulfilment, andmanufacturing. W:www.oracle.com


Thought Leadership Partners: Liverpool LEP SUPERPORT The Local Enterprise Partnership (LEP) is Liverpool City Region’s primary economic development company, and themost innovative of its kind in the country,with a private sector led Board and political leaders representing the six local authority areas. W:www.liverpoolLep.org


Logility Withmore than 1,250 customers worldwide, Logility is a leading provider of collaborative, best-of- breed supply chain solutions that help small,medium, large and Fortune 1,000 companies realise substantial bottom-line results in record time. W:www.logility.com


Roundtable Partner: Acorn Systems B&Mand Avisen Acorn Systems, togetherwith its partners B&Mand Avisen, provides companieswith profitability and costmanagement solutions to drive better business decisions. W:www.acornsys.com W:www.bmcons.com W:www.avisen.com


Exhibitor: BROWZ BROWZ is the leading global provider of comprehensive supply chain riskmitigation. It provides independent assurance and an efficientmeans to exchange and evaluate supplier data at over 1,700 locations on behalf ofmany of the world’s leading companies. W:www.browz.com


Networking Partners: Accenture Accenture is a globalmanagement consulting, technology services and outsourcing company,with approximately 259,000 people serving clients inmore than 120 countries.W:www.accenture.com


IMC IM&C InformationManagement and Consulting Ltd is the newUK Branch of the already established IM&C GmbH.W:www.im-c.net


TNT Express W:www.tnt.com


ELUPEG ELUPEG – formed in 2002 – is the only European organisationwhose sole focus is the fostering of logistics collaboration. W:www.elupeg.com


European Supply Chain Group The “European Supply Chain Group” is the largest dedicated EUsupply chain group of its kind.


Leaders in Supply Chain LiSCUK is an independent, invitation only network of leading practitioners helping to shape the future of the supply chain profession.


Dr JanetGodsell leads a panel discussion on agile supply chains.


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