PAlife CONTENTS EDITOR’S LETTER
elcome to our first issue of the new year and our
special sporting venues edition. In keeping with this, our cover star for Jan/Feb is Emma Kernan-Staines,
PA to Sir Trevor Brooking CBE, Director of Football Development
at The Football Association. Sir Trevor may have a knighthood, but Emma has some rather impressive qualifications of her own, including the DipPA, the
Diploma in Personal Assistance accredited by the industry body, APA. Read about her efforts to enhance
the image of the profession on page 24. Inside the sporting venues section, we also have an
interview with the PA at another esteemed sports
arena, Arsenal FC. Karen Brown talks us through her fascinating job, which includes such perks as joining in the annual staff football game. Plus, there’s a selection of case studies from corporate
clients, as well as hints and pointers from PAs who have recently used a sporting venue. The section is
rounded out by our at-a-
BE BIGGER & BETTER THAN EVER
WE’RE GOING TO
glance guide to the major sporting venues offering corporate hospitality and a calendar detailing all the
principal sporting fixtures throughout the year. Elsewhere in this issue, we
review the PA Life Summit held in central London last November – if you were there, check out pages 16 and
17 to see if our photographer captured you for posterity. On 5 February we’ll be heading down to Earls Court to
attend the Business Travel Show – drop by to say hello, we’ll be on stand 633 – and on page 42 you’ll find a preview of those elements most of interest to PAs, as well as tips on how to formulate a travel management policy. The eagle-eyed among you may have spotted some
changes to our contact details on page 5, as the magazine is now part of Forum Events, the organiser of the highly
successful ExecSec Summit, taking place from 1–2 July at Whittlebury Hall in Northamptonshire. This means we’re going to be bigger and better than ever, so look out for more reader events and fascinating features. COLETTE DOYLE EDITOR
PALIFE.CO.UK
p4 PA picks Our favourite new products, venues and services
p7 PA book club Readers’ reviews
p8 Working wardrobe Dare to wear leather at work
p11 Top 12 New Year ideas Fun resolution solutions
p14 PA profile Merryl Futerman, celebrity PA
p16 One-day Summit review Pictures from the PA Life networking event
p42 A world of opportunity Explore the 2013 Business Travel Show
p46 That’s entertainment The lowdown on corporate hospitality
p50 A memo from… Angela Garry sharpens her memory
COMPETITIONS p5 Win a Thai massage
Up for grabs for one reader
p10 Win a short break Enjoy a stay at a stunning Dreamhouse apartment
46 FOLLOW US ON TWITTER VIA @PALIFEMAG OR ON THE PA LIFE LIN K E D IN P AGE JANUARY/FEBRUARY 2013 • PALife SPORTING VENUES
SPECIAL p18 Hospitality in action Make sporting venues your goal
p23 A sporting chance PAs on match day hospitality
p24 Sporting PA profile Emma Kernan-Staines of Wembley
p26 Having a ball How have other companies used sporting venues?
p30 Sporting PA profile Karen Brown of Arsenal
p32 Sporting events calendar Hospitality highlights
p35 Sporting venues directory UK-wide event locations
Contents JANUAR Y/FEBRUAR Y 2013
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