2 What is M.A.P?


Launched at The Festival of Media Global 2011, The Media Accelerator Programme –M.A.P – is a unique scheme designed to bring the most exciting game-changing new media companies to the attention of CMOs, advertisers and agencies, media buying groups and leading businesses within global media. Being launched in Asia due to industry demand, M.A.P gives entering companies the opportunity to be assessed by a leading international panel of experienced VCs and marketers.


Every M.A.P entrant will be exposed to The Festival’s 3,000 media professionals and promoted on The Festival’s web TV strand and in sister channels, such as M&M Global, the global resource for marketers. M.A.P companies will have access to some of the world’s leading local trade titles covering the event. A successful few will be chosen to make formal presentations in The Festival of Media exhibition hall; one company will attain ‘Hot Company of the Year’ status.


Similar to the schemes that allow companies to pitch to VCs, M.A.P is unique in that it is designed to link capitalised but developing companies to actual trial – leading to client awareness, interest, adoption, long-term relationships and, of course, vital early stage revenues. The Festival of Media’s powerful delegation makes M.A.P one of a kind.


Developed in association with the former president of the World Federation of Advertisers, M.A.P attracted more than 30 entering companies in Europe and Latin America in 2011. All said they had made “important connections” through the scheme and 40% commented that actual business had been conducted during The Festival.


WINNER Best CEO Level Event


CONFERENCE AWARDS 2012


FOM Global 2012


FOM LatAm 2011 FOM Asia 2011


“The inaugural M.A.P programme was a fun and interesting way for up-and-coming businesses to gain a voice... This is exactly what we need at industry conferences like the FOM. We have already identified a few business opportunities with some of these companies to the benefit of our clients” Maria Luisa Francoli, global CEO, MPG


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