PURE PREVIEW
Pure London Footwear and Accessories Preview
and niche brands showcasing their A/W13 collections at London Olympia. The Footwear Hall will be returning for another season, housing numerous first-time exhibitors as well as a variety of fresh, exciting styles from returning brands. Scholl will be returning for a third year,
T
presenting their new collection which focuses on the versatility and adaptability of both ankle
his February will again see the UK’s largest footwear and accessory offer, featuring a mass of new, international
and knee-length boots. Incorporating rich seasonal colours of lichen, taupe and mocha, a key range will be ‘Limira’; a refined take on lace-up ankle boots which will be available in nubuck and cow leather. After the success of their spring / summer cork wedge, Scholl will also be collaborating with prestigious Italian designers to rework the style into their next collection. Also returning is Melissa, who will be articulating their recurrent theme of ‘pop luxury’ across their extensive range of heels, pumps, wedges and sandals.
In contrast to winter expectations, Melissa will be ejecting bursts of colour throughout their A/W13 collection. Celebrating their 175th anniversary,
Peter Kaiser’s A/W13 collection is set to be contemporary and on-trend, featuring new and innovative designs across their range of ankle boots, set-back heels, platforms and slipper-style pumps. The German brand will match their designs with equally sensational colours, ranging from warm reds to khaki, bottle green, striking purple and rich plum.
28 • FOOTWEAR TODAY
• JANUARY 2013
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