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QUALITY


“Choosing Wisely” More value, less waste, shared decision making


“Physicians are


uniquely capable of determining what’s best for the patient.”


BY AMY LYNN SORREL


It was supposed to be a catchy way of challenging the medi-


cal profession to step up and lead the charge in reducing waste in the health care system and in defining quality care at the height of the health system reform debate. Each specialty should come up with its own list of the top five diagnostic tests or


treatments that it thinks are overused and have not always shown to benefit patients, wrote family physician and medical ethicist Howard Brody, MD, of The University of Texas Medical Branch Institute for the Medical Humanities, in a 2010 New England Journal of Medicine (NEJM) article. Dr. Brody’s article found a receptive audience. In what ultimately became the “Choosing Wisely” (http://choosingwisely.org) campaign, launched this spring, nine


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