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DISTRIBUTION AND WHOLESALE COMPANY PROFILE


The BikeBiz Bible checks in with the Saltash distributor following a sterling year…  PHONE: 01752 843882  EMAIL: info@silverfish-uk.com  WEB: www.silverfish-uk.com


SILVERFISH UK is a bicycle and cycle components distributor, which continues to grow after a full decade in the game. With an ever-expanding portfolio of brands Silverfish continues to offer top performing cycling brands to the IBD network. Silverfish UK is a company run and owned by passionate riders who live cycling every single day. You only need to stroll through its warehouse and to see the row of staff bikes standing next to the purpose built shower and clothes drying facility to realise that. Pedalling hundreds of miles and a pure love of the sport is what led managing director Darren Mabbott to set-up the company way back in 1999. With a clear focus on


offering leading brands and a high level of service and support, Silverfish does everything in its power to assist its dealer network. Demo bikes, demo events, tech support, sponsorship and race events all help promote sales to end users, while solid stock levels, fast service, efficient backup and knowledgeable staff all help dealers to place orders and stock the correct products. All this is


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backed up by road-based area representatives who service dealers daily. And, with no minimum order, there is little reason not to get in touch. Flicking through Silverfish’s brand portfolio you cannot help but salivate. Since those early days, Silverfish's portfolio has grown to encompass bike,


component, clothing and accessory manufacturers from across the world.


The line-up now includes Mondraker’s race-winning bikes and frames from Spain, Canadian cult brand Cove Bikes, as well as e*thirteen components, Race Face components, ITS Tyres, both Evil and Yeti Bikes, THE Industries, SockGuy, Rock 'n' Roll lubes, SDG Components, Turner Bikes, Evoc Sports, Chub Hubs, Elka Suspension and the Spiuk clothing and accessories brand. Silverfish was also pleased to pick up the exclusive distribution


of Italian brake company Formula early in 2011 and now offers full sales and service in the UK. Silverfish is one of the key founding members


and attendees of the Northampton-based Core Bike Show. Now into its seventh year, the trade show, which takes place each January, it features an increasing number of firms from the industry and is a key event in the calendar.


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