SPECS


Print Mechanical Specs GENERAL SPECIFICATIONS


4-color ad material for print should be submitted in high-resolution (300 dpi) and CMYK mode. Black-and-white ad material for print should be submitted in high-resolution (300 dpi) and Grayscale mode. RGB mode/files should not be submitted for printed material. PDF files are the preferred file format, however high-resolution TIF and EPS formats can also be accepted. If original native files are being submitted, please be sure to include all linked images/graphics AND fonts to ensure the ad material prints properly. Files that do not meet the necessary specifications will be returned to the submitting client for corrections.


DIGITAL MATERIALS


High-resolution, press-ready PDFs are the preferred medium for advertiser-supplied printed ad materials. Ads can be submitted via FTP upload. Progressive proofs or color keys required on all 4/c advertising. For more details, please contact your PrecisionAg sales representative or visit CropLife.com.


MATERIAL MAILING INSTRUCTIONS


All advertising artwork, insertion orders, contracts and copy instructions should be shipped pre-paid to PrecisionAg, 37733 Euclid Ave., Willoughby, OH 44094.


MECHANICAL REQUIREMENTS Printed using 150 line screen to SWOP standards/saddle stitched.


INSERT SHIPPING INFORMATION For shipping information and instructions, please contact your Media Services representative: Phyllis Simcich, 440.602.9133, pasimcich@meistermedia.com


COMMISSIONS


15% to recognized agencies allowed only on invoices paid within 30 days. No discounts allowed on net billed items (i.e., duplicate negatives or other special requests). Short rate billing will be issued if amount of space upon which billings were based is not used within a 12 month period from date of first insertion. The advertiser is responsible and liable for payment of all advertising placed by their agency in the event that the agency defaults on payment to the publisher.


COPY AND CONTRACT REGULATIONS


Advertisers and advertising agencies assume liability for all content (including text, representation and illustrations) of advertisements printed and also assume responsibility for any claims arising therefrom made against the publisher. The publisher reserves the right to reject any advertisement which he feels is not in keeping with the publication’s standards. Advertising simulating editorial content is subject to approval of the publisher and will be clearly labeled “advertisement.” In order to establish credit, new advertisers are requested to prepay their first three ads run in Meister Media Worldwide publications.


Digital Guidelines/Specs


Meister Media generally follows Interactive Advertising Bureau (IAB) standards for display ads and rich media ads.


STATIC BANNERS • File weight: up to 40k maximum • File type: either JpeGs or GiFs


ANIMATED BANNERS • File weight: up to 40k maximum • Animated JpeGs and GiFs: both enewsletters and websites (Note: Some email platforms do not support animation and instead display only an ad’s first frame. Please ensure your first frame contains sufficient information to convey your ad’s main message.)


• Animation: up to 10 seconds. Can include multiple loops up to a total of 30 seconds (e.g., three loops at 10 seconds each looping).


FLASH ADS • Websites only (not supported in enewsletters) • File weight: up to 60k maximum • 18 frames per second (fps) • Audio: user-initiated on click • Currently only accepting Actionscript 2 Important: Ad server code must be added to Flash files prior to sending to Meister to ensure measurement of clicks. A Flash ad must have the exact code below in the actions of any button that clicks to the URL in the root timeline in Flash. Do not add your URL or change the code in any way; retain the original .FLA file in case changes are needed: on (release) {getURL (clickTAG, “_blank”); }


STATIC BACK-UPS (FOR FLASH ADS) Because Flash animation is not currently supported by many mobile and tablet devices, we recommend submitting a static JPEG or GIF version of any Flash ad that can be loaded to appear when the ad is viewed on a mobile or tablet device. Back-up versions should be no more than 40k. Only one (1) ad file can be loaded for the back-up.


EXPANDABLE/RETRACTABLE ADS • Websites only (not supported in enewsletters) • initial download weight 40k max.; additional file weight (polite download) 80k max. • File sizes: • 728x90, expand down to 728x180 • 300x250, expand left to 600x250 • 300x600, expand left to 600x600


• expansion: user-initiated. Control – “Close X” on edge of original unit • retraction: after 3 seconds if no user interaction


QUESTIONS? CONTACT RHEBA HALL: 440.602.9203; RMHALL@MEISTERMEDIA.COM 9


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