believe beyond HD


Believe in the unforgettable. Believe beyond HD. Sony has demonstrated at IBC 2012 how its innovative solutions have enabled its customers to take the lead in the content creation and distribution markets. From developing the industry’s fi rst complete 4K workfl ow, to its continued innovation in ground breaking solutions such as the Optical Disc Archive system or 3D, Sony shows how it is using its technological power to serve the individual needs of its customers. At IBC 2012, Sony has revealed how 4K is fi nding new applications in mainstream HD production, live, sports, and documentaries.


fi nd out more at pro.sony.eu


Sony and ‘make.believe’ are registered trademarks of Sony Corporation.


Sony/ATV Music Publishing songwriter and 6-time Grammy Award winning music artist Taylor Swift on the set of her recent music video shoot for “We Are Never Ever Getting Back Together”, shot on the Sony F65 CineAlta camera.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52