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ODAY‘S fast-paced business world demands constant communication, instant decision-making, and seamless collaboration. How can your organization keep pace with


customers, vendors, and employees scattered across the country and around the globe? Thanks to video collaboration, it’s easier than ever to connect face to face with key partners—without the excessive cost of travel.


Why the World Needs a Better Way to Communicate


Video collaboration is rapidly growing in popularity due to a number of factors. The ever-expanding pool of mobile workers and prevalence of portable computing solutions have made video as a means of communication both more convenient and more effective than ever before. In addition to empowering remote and mobile workers, video collaboration aligns with many popular trends in business today: reducing costs, boosting productivity, strengthening team building, and promoting environmentally friendly initiatives. For organizations with national and international reach, it’s clear the rules of business have changed with the advent of the Internet. Companies are expected to be agile, effi cient, and unifi ed. It’s diffi cult to accomplish that


with phone or email alone. Video collaboration offers a unique supplement to communication tools that enables faster decision- making, greater teamwork, and more effi cient resource sharing. Those benefits translate to lower costs and happier, more productive work environments.


Who Will Benefi t from Video in Your Organization?


Building a successful video collaboration solution takes careful consideration and smart planning. Start by talking to the right departments. Get input from the executive team, sales force, human resources, R&D, and fi nance. Look for any application where communication, speed, and security are critical, and you’ll fi nd an excellent candidate for video collaboration. In the design stage of your project, it’s important to remember that one size does not fi t all. Be sure to customize your communication solution to your organization’s unique requirements. Explore a variety of vendors and equipment to fi nd a plan that delivers the features and functionality you want.


One of the biggest challenges organizations face during a video collaboration project is fi nding a way to integrate the technology


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