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ON MEETINGS: ”Most people build conferences out of the pieces of what they’ve been taught a conference is made up of. They use an outdated alphabet. It’s like using an alphabet from the Middle Ages.”

ONE ON ONE WITH

RichardSaulWurman The founder of TED on what led him to blend Technology, Entertainment, and

Design into one conference; why most meetings are terrible; and how his next big project will capture the ‘intellectual jazz’ of improvised conversation.

BY CHRISTOPHER DURSO www.pcma.org pcma convene September 2011 83