One of the best and fastest ways to grow your agency business is through acquisitions. If you’ve opted to employ this strategy, how do you get started? There’s a long laundry list of things to do including determining your needs, searching agencies for sale, performing due diligence in evaluating an agency, negotiating a price and securing financing.
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The process can be lengthy and complicated, even when you have a decent grasp of what to do and professionals to help along the way. If you’re just exploring the idea of buying an agency or a book of business in the near or distant future, download our new white paper to glean from professional, experienced perspectives on what it takes to successfully complete an acquisition and achieve long term results.
Email is an integral part of marketing. But if not used properly it can turn into SPAM. Or worse, it could end up alienating your customers and prospects who are already tired of seeing ‘sales’ emails in their inbox. So how can you make email prospecting effective? Like in the sales process, the first thing you should do is build trust. Email prospecting should be used to initiate conversations, generate interests and create awareness about you, your company and your products. Some pointers to keep in mind when prospecting via email are provided below.
Keep your emails short: Long emails are usually not read and when they are,
it’s usually only the end that gets any attention. They typically get deleted without a second thought. They look intimidating and your prospects may not find the time to read the content.
ABOUT THE AUTHOR
Megan Glover is the Director of Marketing at Delivra, an email marketing company that provides state-of-the art technology, deliverability and results through email solutions that help businesses grow. Learn more at www.delivra.com.
Have a short subject line: Your subject line should be comprised of just a few words rather than a long sentence. It should be clear, purposeful and relate to your email.
Personalize your email: Compose your email as you would to your friends and colleagues. You can use short sentences and informal language, but not at the risk of sounding sloppy. It doesn’t have to be a standard template either - make it creative by adding the contact information of the company representative they will talk to if they respond.
Show what you can do: Rather than just telling them you know about their problem and offering your solution for it, show them exactly how you can help them – what that help might look like. Illustrate with an example or better yet, with video links, customer testimonials or third-party product reviews.
Make it easy for them to connect: Make it easy for them to act immediately by adding reply, social share buttons, or including important links on your website for contact info, etc.