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18.05.12MusicWeek 3


WARDS FROM VIDEO


make Tube?


“Google has rebuilt YouTube in many respects. They’ve


developed tools that enable us to monetise and get paid for promotion. Creatively it’s very exciting and


emancipating” ADRIAN POPE, PIAS


Rodwell emphasised that a


pay-per-play mentality from artists, labels and rights-holders would ultimately lead to disappointment. “Everyone needs to understand that it’s the adverts that are making the money,” he said. “If you know people are searching for a video, advertisers are going to want to advertise on that content.” Following the AIM


conference, PIAS’ Pope told Music Week why YouTube now deserved serious consideration, despite once being viewed as a platform through which potential revenue was lost. “There used to be all manner


of intellectual property being ignored or otherwise, but Google have rebuilt YouTube in many respects,” he said. “They’ve developed tools that enable us as a company to monetise and get paid for promotion. “Creatively it’s very exciting


and emancipating,” he added. “Niche doesn’t equal small on this scale. If you look at Nuclear Blast, a label that we work worth in various capacities, they’ve got 300,000 subscribers and half a billion views and yet they’re part of a niche genre.” PIAS has installed a


dedicated YouTube team to help ensure rights are protected and that video content is optimised for the platform. “We’ve appointed staff to


support asset management as well as rights and monetisation,” said Pope. “We’ve also just hired a channel manager who supports our label partners and tells them how to get the best out of their channels.”


CARRIE UNDERWOOD PRIME EXAMPLE OF ‘LEGITIMATE, AUTHENTIC TALENT’


Fuller: American Idol isn’t a reality show


TALENT  BY TIM INGHAM


X


IX Entertainment boss Simon Fuller has told Music Week that he has


never considered American Idol as a reality TV show. Fuller, who founded the show,


also manages US country star Carrie Underwood - whose fourth album Blown Away debuted at No.1 on the Billboard Top 200 chart last week. Former American Idol winner


Underwood’s team are now looking to break her in the UK. Other stars on Fuller’s music


management roster include Steven Tyler, Annie Lennox, Will Young and the Spice Girls. He recently formed a new company with Island founder Chris Blackwell. “I have never seen American


Idol as a reality show,” he said. “I created the show with the purpose of discovering legitimate and authentic talent. This is reflected in the massive success of the many artists who have emerged, from Kelly Clarkson to Daughtry, Carrie, Jennifer Hudson, Jordin


music will allow her to enjoy some international success.” Fuller is hopeful that the UK’s


lack of a mainstream country scene won’t be a barrier to Underwood. “Now more than ever there


seems to be an audience for every kind of genre to some degree,” he said. “I am hopeful that with Carrie we have a chance to crossover and have a mainstream hit.” Carrie Underwood’s Blown


Fuller: American Idol founder hopes to break winner Carrie Underwood in the UK


Away album is due for release in the UK on June 18. She plays a sold- out date at the Royal Albert Hall three days later. “She has everything to be a


Sparks to Scotty McCreery; each has had platinum albums and collectively they’ve sold tens of millions of albums in the US.” The show’s stars don’t always


win over the British audience – something Fuller hopes to change. “Carrie’s latest album is her


strongest yet and with a song like Blown Away, there is an opportunity to have a hit single -


plus we have allowed the time in her schedule to promote it internationally,” he added. “I don't believe that Carrie is seen to be simply a TV competition winner. She is one of the finest female singers ever to come out of America with five Grammy award wins, six AMA wins, four number one albums and over 15 million albums sold. Hopefully the strength of her


superstar in the UK,” added SJM Concerts MD Simon Moran. “To sell out the Royal Albert Hall in a couple of hours shows the huge appetite there is for her visit." Outside Organisation will


handle UK media for Underwood. Said CEO Alan Edwards: “Carrie Underwood is the type of artist a PR dreams of. A great live artist - writes her own material; fantastic looking; works incredibly hard; strong personality; great voice. How can she not be a superstar? She has everything.”


Sonys success ‘is a real landmark for 6Music’


6Music’s UK Station of the Year win at this year’s Sony Radio Academy Awards has proven a digital service can stand its ground against analogue competition. That is according to


controller Bob Shennan who hailed his station’s victory at Monday’s ceremony at London’s Grosvenor House Hotel as “quite significant”. “It won on its own right


against all the other big stations and that is really special and I’m particularly proud of that,” said Shennan who found himself in the unprecedented position of two of his stations competing for the Sony national prize with 6 joined by Radio 2 in the shortlist alongside Bauer’s


“6Music won on its own right


against all the other big stations and that is really special and


I’m particularly proud of that” BOB SHENNAN, BBC


Kerrang! Radio. “To be honest it was very


weird and I was on a table of people from 6 and 2, which made it doubly weird, but I’m so pleased for 6 because it’s a real landmark for 6Music. Radio 2 has won this many times and will win it again,” he added. Radio 2 picked up four golds


on the night with wins for breakfast host Chris Evans, Jools Holland, David Rodigan (Somethin’ Else produced) and Sue Clark Productions’ Nina Simone documentary for the station. Meanwhile, Tom Robinson’s Now Playing@6Music added to 6’s successful night, winning Best Use of Multiplatform/Social Media.


Radio 1’s Fearne Cotton won


Best Music Programme as Best Station Imaging went to 1Xtra. Bauer station Radio City


96.7’s Station of the Year in the 1 million plus category win followed golds for the group’s Kiss brand through breakfast presenters Rickie, Melvin and Charlie and group programme director Andy Roberts. Other commercial radio winners included Absolute Radio’s Geoff Lloyd, Global Radio- owned Xfm’s Danny Wallace and GMG Radio’s Real Radio Breakfast with Gary and Lisa. Live music acts featured in


this year’s ceremony for the first time with performances from Alexandra Burke, Jessie J and Gary Barlow.


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