8 MusicWeek 13.04.12
DATA DIGEST PICTURE OF THE WEEK
ABSENCE MAKES THE HEART GROW FONDER
April 3, Masonic Hall, Covent Garden Melody Gardot performs songs from her new album, The Absence - the follow-up to 2009’s critically-acclaimed My One and Only Thrill – at a showcase event in London.
THE TASTEMAKERS Today’s opinion formers predict tomorrow’s headline acts ON THIS DAY
FRIDAY APRIL 13, 1956 The UK Top 20 becomes the Top 30 for the first time. The No.1 spot is taken by Poor People Of Paris, an instrumental version of French song La Goualante Du Pauvre Jean by Winifred Atwell (right).
BILLY VIBES (ARTROCKER, DIRTY VIBES) The Ghosts • Ghosts Pocket Records
As resonating and haunting as you would expect from
their name. Combining modern sonic effects with the token Britrock backdrop and eerie gui- tar melodies, their sound can only be described as the curtain closer on a Britpop funeral!
DALE W. EISINGER (SUP MAGAZINE, IMPOSE) Ana Lola Roman • Keep It Mellow Self Release
With a mother from Spain, a father from Argentina, tenure in
performing-arts schools, and a youth spent largely abroad, there’s a worldly sense to Ana that seeps through her songs. This simply implies the endless limits of her borders.
ANDY VON PIP (VON PIP MUSICAL EXPRESS) Sarah Williams White • If I Smile At You Minds On Fire
A diverse range of styles from folk to RnB , replete with
Indian Flute and Timbaland inspired beats produce hypnotic urban pop. Upbeat and infec- tious without being overly chirpy, it’s guaranteed to lift your gloomy post-budget spirits.
CAMPAIGN SUPERNOVA
STEFAN KYRIAZIS (STAR MAGAZINE) Scarletter Fever • The Great Expectations Starfisch Records
Featuring three of her live favourites, Great Expectations is
an EP brimming in old-school rock‘n’roll rawness. It proves Scarlette Fever is a force to be reckoned with and that, unlike so many, she has no need for any knob-twiddling to sound good.
JACK WHITE • Blunderbuss
RADIO Single Sixteen Saltines is A-listed at
Radio 1 and 6 Music, and on XFM's Daytime Playlist. Fearne Cotton and Zane Lowe singles of the week, plus a Zane Lowe Maida Vale session.
TV Later With Jools performance con-
THE LOWDOWN
Released: April 23 Label: XL Contact: Jon Wilkinson
Jon@technique-pr.com
firmed w/c April 23. Newsnight and E4 interviews also ran around the media launch of the album.
PRESS NME and Uncut covers, plus a
broadsheet supplement cover around release.
LIVE Headline shows announced for
Brixton Academy (June 21) and Hammersmith Apollo (June 22) in addition to an appearance at Radio 1's Hackney Weekend on June 23.
TV Targeted campaign around the
album release.
OUTDOOR London Underground poster cam-
paign and strategic billboard sites.
ONLINE ADVERTISING Advertising across Guardian, YouTube, Google Network, Google Search and Facebook.
ONLINE MARKETING Love Interruption and Sixteen
Saltines videos premiered with VEVO, album stream week before release with iTunes, live show web- cast week of release.
DIGITAL vs PHYSICAL 100 Wk 10 Wk 11
Wk 12
20 40 60 80
0 DIG DIG 28.7% CD 89.1%
23.6% CD
89.1%
29.8% 62.5%
DIG CD
Wk 13 Wk 14 DIG
31.9% CD 65.7%
28.4% 65.2%
DIG CD
CD
Digital 9.9%
CD 70.8% CD
Digital 10.7% Digital
37.3% CD 76.1% 69.7%
Digital 34%
CD 67.5% DIGITAL CD 71.3%
The UK market share for all albums in the past five weeks
APRIL 13
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