K-State BRAND


OVERALL FAN BASE • 1.4 million people in the state of Kansas and greater Kansas City attend, listen to or watch K-State athletic events every year, an increase of 16% in the last 3 years.


TV VIEWERSHIP • 1.2 million people in the state of Kansas and greater Kansas City watch K-State football on TV, an increase of 29% in the last 5 years.


• 1.1 million people in the state of Kansas and greater Kansas City watch K-State basketball on TV, an increase of 38% in the last 5 years.


• Three years ago, K-State vs. KU basketball game in Bramlage was the highest rated Big 12 regular-season telecast on ESPN since 1997, and the highest-rated basketball game on ESPN on a Saturday in two years.


RADIO LISTENERSHIP • The K-State Sports Network is at an all-time high of 35 affiliates across the state. • 371,000 people in the state of Kansas and greater Kansas City listen to K-State football on radio, an increase of 36% over the last 5 years.


• 318,000 people in the state of Kansas and greater Kansas City listen to K-State basketball on radio, an increase of 76% over the last 5 years.


P.10


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