GamesAnalytics
GamesAnalytics is a specialist monetisation company founded by games experts.
They deliver cross-platform marketing and data mining technologies and solutions for the games industry. Their services help publishers and developers maximise a game’s acquisition and retention strategies to drive significant revenue growth.
Game design needs to be more player- centric. There are many types of gamers both within and across different game genres and players engage more with games that recognise and react to individual playing styles.
GamesAnalytics’ proprietary platform Predict enables game designers and marketers to segment, predict and change player behaviours. Their technology and end-to-end services offer:
• Real-time predictive analytics targeting segmented players behaviours
• In-game messaging delivering individual incentives, hints and tips and offers
• Recommendations for player-centric game design
• Improved player engagement.
Increased responsiveness to player insight data dramatically improves player engagement and satisfaction, therefore reducing defection, increasing virality and achieving uplift in the numbers of paying players and higher ARPU to deliver maintained revenue growth.
Their mission is to drive $100,000,000 incremental revenue for their clients by 2015.
Change the game.
33
GamesAnalytics 25 Greenside Place Edinburgh EH1 3AA
Twitter: @gamesanalytics
www.gamesanalytics.com
Scottish Development International
sdi.co.uk/dmci
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