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Contents INTERVIEW 18


Cover story 20-25 ❘ People Power


Fifteen years ago, a new MSc brought together a community of pioneers to address issues of sustainability and social justice in business. Judi Marshall explains how the graduates – and their different approaches – have had an effect on organisations


Employee engagement on sustain- ability is becoming mainstream, but the effectiveness of programmes has dropped and there’s room for im- provement. The key to success, says John Owen, is to get staff involved by making the challenge fun


In the second of our five-part series ‘As If People Matter’, Michael Townsend explains how engaging people is vital in making a success- ful and lasting transition towards sustainable business – and delivering tangible business benefits


16


THIS MONTH’S CONTRIBUTORS


Michael Townsend In the second of his five-part series ‘As If People Matter’, Michael Townsend explains how engaging people is vital in making a successful transition towards sus- tainable business >p24


INFORM 08 ❘ Transport 09 ❘ Corporate Strategy 10 ❘ Resources 12 ❘ Carbon Reduction 13 ❘ Built Environment LEADERS 16 ❘ Alliance Boots


Erik Jaques


Erik continues to inter- view the most interesting and inspiring subjects, exclusively for SB. This month he meets the Italian textile tycoon Pier Luigi Loro Piana, and hears of his quest for rare fabrics >p18


Richard Ellis, Alliance Boots’ group director of corporate social responsibil- ity, explains why for sustainability is at the heart of the business. Plus Autodesk


INTERVIEW


18 ❘ Pier Luigi Loro Piana Erik Jaques discovers how the well travelled Italian textile tycoon stays a cut above the rest


BACK PAGES 34 ❘ Diary 35 ❘ Notes from Selsdon


Sustainable Business | January/February 2012 | 7


26


FEATURES 26 ❘ Carbon Reduction


What will the future be like in terms of consumer lifestyles in 2025? And how will these be affected by sustainability issues? The FutureScapes project aims to find out. Chris Clifton reports


29 ❘ Corporate Strategy Mike Burke looks at the challenge of incorporating renewable energy into a project to meet future low-carbon requirements


32 ❘ Carbon Reduction


E-idea is helping young eco-entrepre- neurs to develop innovative environ- mental projects and businesses to benefit communities in the Asia Pacific region. Graham Meller reports


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