the latter in the medium and long-run, while yielding significantly more environmental and social benefits. Of course, there are many risks and challenges along the way. However, the biggest risk of all is to remain with the status quo and not engage in a transition towards a green economy.
Moving towards a green economy will require world leaders, civil
society and leading businesses to
collaboratively engage in this transition. It will require a sustained effort on the part of policy makers and their constituents to rethink and redefine traditional measures of wealth, prosperity and well-being.