And,
the survey says...
HMC Bulletin Readership Survey Earlier this year, the HMC Department of Communications sent an email survey about the HMC Bulletin to select recipients. The College used the CASE* Member Magazine Readership Survey, which gives us a benchmark of overall readership satisfaction and allows us to compare our survey data with other U.S. higher education institutions. Also, responses will help us determine which attributes of the magazine readers value and which ones they do not to help drive continuous improvement. We sincerely thank those who took the time to complete the survey. Your
feedback already has resulted in several new additions to the magazine: Teachable Moment, page 13; A Mudder’s Life, page 14; and the return of the Mind Muddler, page 35—and we expect to incorporate more of your suggestions in the future. We’ve reported some of the results and feedback below.
Access complete survey results online at
hmc.edu/about/ administrativeoffices/communications/bulletin-survey-2011. html
*Council for Advancement and Support of Education
HMC Survey sample, size of readership – 2,009 alumni, parents, friends, staff, faculty (Bulletin mailing list size is 11,000) Surveys completed – 172 (approximately +/-7% margin of error) Respondents – 60% alumni; 36% parents; 18% donors; 4% Other; 3% Attended/non-graduate; 1% Current student; 1% Faculty/staff member
39% 61% Respondents’ Gender
Key Findings Respondents receive All or Most of their information about HMC from emails (event notices and enewsletters), 40%, and the magazine, 38.%.
88% of respondents read Every issue or Most issues: 47% read Most read Most of it; 15%, All of it.
The magazine is kept for more than one month by 33% of respondents; 28% hold on to it for up to one month.
37% spend 30 to 59 minutes with the magazine; 40%, 10 to 29 minutes: 10% spend 60 minutes or more.
Readers overwhelmingly prefer to read the HMC Bulletin in print, (61%). 21% like to see it both in print and online.
Top actions taken as a result of reading HMC Bulletin: 37% attended an event; 30% made a donation; 27% saved an article or issue.
26 Har vey Mudd College FALL/WINTER 2011
BULLETIN
Fall/Winter 2010
BULLETIN
Summer 2011
20
14 2
Homework Hotline First Anniversary
Sustainable Tire Technology
17
Intelligent Transportation Systems
22 SPECIAL INSERT
2009–2010 Annual Report and Honor Roll
10 7
HMC Green Engineering Award
New Study Abroad Program in China
16
Student Research Projects
28 Alumni Weekend Review
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