Carbon Disclosure Project 2011 – Iberia Report 125
The value of climate change for Telefónica: a business focus with an impact on results
Since 2007 we have been working on our strategy for climate change and energy efficiency. In 2010 the company was awarded 90 points out of 100 in the Carbon Disclosure Leadership Index (CDLI). The fact that we are the only Spanish company included in the CDLI Global 500 for the year is the source of considerable pride, but also makes us feel obliged to share our experience with the other companies involved in CDP Iberia 2011.
The first lesson learnt within the CDP focuses on the way we as companies need to manage the risks and opportunities associated with climate change. It is therefore vital to perform a comprehensive analysis in combination with the audit, operations and business departments. Two of the greatest risks we have identified are: obligations in terms of reporting and emissions reductions and the impact on our infrastructure of extreme climatic events in coastal areas. We have performed an economic assessment of these risks and have devised contingency plans to mitigate them.
In order to identify business opportunities for Telefónica, we work with the strategy and innovation departments and commercial channels so as to understand market trends in the short, medium and long terms. We
thus firmly believe that there is a business opportunity for us as we assist our clients in improving their energy efficiency. In 2010 the company launched the Green Customer Experience model, offering individual users a green mobile telephony experience from the point at which they consider purchasing a device, throughout and up to the end of its service life. This model also includes the development of green applications to encourage efficient habits among consumers.
Telefónica has also continued to work with the innovation departments to underpin the services already offered in the fields of smart buildings, remote presence, fleet management and virtual hosting, and has been involved in a number of electric car and smart city projects.
Another fundamental process in the efficient management of energy and carbon at Telefónica involves quantifying and managing energy and emissions in a responsible and structured manner. During 2010 we registered a substantial improvement in the processes to develop the Group's energy consumption and greenhouse gas (GHG) inventory, an essential factor in reaching the right decisions. We have adopted ISO 14064 and the GHG Protocol as our standards. In parallel, AENOR, the Spanish standardisation and verification
body, performed a specialist verification of all our operations.
Over the course of 2010 we developed 44 energy efficiency projects globally across the network, reducing our energy expenditure by more than 7 million euros. These initiatives also helped Telefónica reach the halfway stage in achieving the goal for 2015 announced in 2008 of a 30% reduction in network electrical consumption by equivalent access.
At Telefónica we place great importance on transparency in the field of climate change. Telefónica includes information about its strategy and achievements in this regard in the Annual Report delivered to shareholders, and in its Annual Sustainability Report. It also has in place 2.0 channels for information and debate about energy efficiency, green services, indicator measurements, etc. Likewise, as part of its social awareness-raising initiatives, it worked with the ITU and GeSI on publication of the "Use of ICTs to Address Climate Change", launched at the Cancun Climate Change Summit.
Telefónica has continued these initiatives in 2011, courtesy of its Climate Change and Energy Efficiency Office, with a strategy based on the management of the risks and opportunities associated with climate change and energy.
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