why college sports DELIVERING RESULTS


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College sports sponsorship delivers: •! More affluent, educated, homeowners than the national average or any other fan group


•! The drama, excitement and intimacy unmatched by other sports •! Loyal and passionate fans who support their team, communities and sponsors


Advantages of College Sports •! Local, regional and national exposure •! Align your brand with powerful, celebrated athletic programs •! Year-round activation opportunities •! More cost effective than pro sports


Click to view more facts College sports reaches more Americans


College Football College Sports NFL


College Basketball NBA MLB


Motor Sports


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*Millions of fans


176 181


156 160


130 132


122


“After securing our sponsorship, Cane’s immediately saw a positive reaction from the community.! They were proud to see Cane’s actively supporting their team.! Do athletic sponsorships drive traffic and build customer loyalty?! At Raising Cane’s, we truly believe they do.” – Jennifer Simler, Dir of Marketing, Fry Cook & Cashier, Raising Cane’s


“Our partnership helps us tap into the school’s passionate fan base throughout the state.! It provides us with great exposure on a regional level through the radio network and internet, but also enables us to interact directly with our target audience with vehicle displays, promotions, etc. at games throughout the year.” -Garianna Strickland, Carolina Ford Dealers!


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