Use of TRADEMARKS


CO-BRANDING Penn State Sports Properties has an outstanding track record of helping sponsors develop effective traffic-building retail promotions, as well as successful internal sales promotions. Approved sponsors are provided logo rights for marketing campaigns and promotions specifically designed to help meet business objectives. PSSP has developed a variety of co-branding opportunities to support a range of marketing goals:


BENEFITS • Use of official trademarks • Create traffic & enhance sales • Reward loyal customers • Induce trial by consumers • Motivate & reward employees • Execute cross-promotional efforts • Provide local, statewide or regional benefits • Integrate targeted media for specific results


P.8


Enter the UNLEASH


THE POSSIBILITIES SWEEPSTAKES.


Text* LIONS to 51234 to receive Penn State® Athletics


alerts and enter for a chance to win A TRIP FOR 2


to a Penn State® Post-Season Game.


TRIP INCLUDES • 2 Tickets to the game • Round-trip airfare and Hotel


Ask how to download the FREE AT&T Code Scanner Mobile App


Official Wireless Provider of Penn State Athletics


*Message & data rates may apply. You will receive 3-5 msgs/week. Text STOP to cancel. Text HELP for help. Mobile Terms & Conditions. NO PURCHASE NECESSARY. Sweepstakes ends at 11:59PM ET on 10/22/2011. Open to legal residents of the U.S., who are at least 18 years old at date of entry in this Sweepstakes. Void where prohibited. Subject to full official rules for complete details. See full rules for free entry method.


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