NEWS Skyward Sword is ‘a triumph’
Huge marketing campaign planned for Nintendo’s ‘deepest and richest game ever’ Game secures impressive press coverage and review scores Online ad push will be one of Nintendo UK’s biggest
NINTENDO has prepared a major marketing blitz for its biggest Zeldagame yet. Skyward Sword has already racked up major press coverage in Metroand The Independent, plus it received the Front cover of The Guardian Guide. It has also scored impressive review scores – including a 10/10 in Edge, only the fourteenth time a game has obtained such a result in the magazines 18-year history. And now the platform holder is spending big to ensure the game is a major Christmas seller. “Skyward Swordis one of the deepest and richest game experiences ever produced by Nintendo, taking more than 100 staff members over five years to produce,” said Nintendo’s junior product manager Roger Langford. “For the first time in a
Zeldagame you can use Wii MotionPlus technology to precisely control flight and experience a distinctly
Skyward Sword is one of the deepest game experiences ever produced
by Nintendo. Roger Langford, Nintendo
unique combat system. For launch we also have a bundle containing an exclusive gold Wii Remote Plus. “We are confident that existing fans and those new to the franchise will enjoy Skyward Sword.” The game’s marketing campaign has already begun, kicking off with MPUs in September running across major gaming sites, as well as print ads in specialist publications including Edge, GamesTMand GamesMaster.
Nintendo has also taken Skyward Sword on-tour with appearances at GAMEfest, Eurogamer Expo, plus a takeover at GameCity. On top of that, there are 60- and 40-second TV ads that will showcase the game, plus Nintendo is planning one of its biggest ever online campaigns for launch, taking over all major game sites plus IMBDand Sky Sports. TheLegend of Zelda: Skyward Swordhits shelves on November 18th.
Industry hails top Zelda moments
THE UK games trade has united in praise for one of the greatest video games series of all time. Key media, publishing, development and retail figures have highlighted their favourite Zelda moments, whilst celebrating the series’
remarkable achievement of remaining one of the
4 November 7th 2011
industry’s most essential video games – even after 25 years.
“When I entered the
Temple of Time to take hold of the Master Sword and left seven years later as the fully grown Hero of Time, words failed me for the first time ever whilst playing a video game,” said Ubisoft’s UK marketing director Murray Pannell. “As I took in the ruin and devastation that
surrounded me where once
a bustling and vibrant town market had stood, it occurred to me then that this game was something special. It is no surprise at all that the ZeldaFranchise celebrates its 25th birthday when it is able to conjure up remarkable moments like this.” Even David Reeves, current Capcom COO who worked in opposition to Nintendo at PlayStation for many years, had nothing but warm words about the franchise.
“There was always this massive anticipation of everybody waiting to buy the next version,” he said. “Everything stopped for Zelda. The Legend lives.” Meanwhile GAME Group CEO Ian Shepherd
highlighted watching his kids play Ocarina of Time 3D on their Nintendo 3DS, 13 years after he originally played the game on the N64. “Proof positive,” he said, “that great game design is timeless.” Proof indeed.
www.mcvuk.com
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