Show Review
www.parkworld-online.com WWA NEW ORLEANS Waterpark professionals hit the Big Easy
Waterpark owners, operators, suppliers and designers came together last month for the first time in “The Big Easy” – New Orleans, Louisiana. They were there to attend the World Waterpark Association’s (WWA) 31st Annual Symposium & Trade Show. Paul Ruben reports
eld from October 3 to 7 at the Hilton New Orleans Riverside Hotel & Ernest M Morial Convention Center, the new location, a restructured education schedule and lots of new show features proved popular with both attendees and exhibitors.
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And, according to WWA president Rick Root, the industry is a strong as it’s ever been: “The water attractions industry has reinvented itself time and time again from concrete to fibreglass, outdoor parks to indoor resorts. The WWA has built its brand based on providing members in-depth, actionable information to help them stay current and keep the industry fresh and relevant for today’s leisure customer.” The WWA estimates yearly waterpark attendance of more than 80 million in the US alone. Based on the number of expansions, new developments and the types of high-end water attractions constructed in 2011, those numbers will continue to grow. “The level of sophistication in design and the evolution of the consumer’s ride experience are taking water attractions to a new level,” adds Root. Overall, this year’s Symposium welcomed more than 1,400 attendees. That's down about 100 from last year, but it’s still a very international event with delegates in attendance this year from Australia, the Bahamas, Bahrain, Brazil, Canada, Costa Rica, Germany, Guatemala, India, Indonesia, Japan, Jamaica, Mexico, Peru, Singapore, Thailand, Turkey, the United Arab Emirates, the United Kingdom and Uruguay, as well as 42 states within the US.
Strong Workshops With 55 educational sessions and workshops featuring more than 110 speakers from elite facilities such as Great Wolf Resorts, Six Flags, Palace Entertainment, Noah's Ark Family Park, Hyland Hills Water World, Magic Waters Waterpark, Roaring Springs Waterpark, NRH20 Family Water Park, delegates walked away with countless ideas to contemplate and implement for 2012 and beyond. “For someone with no waterpark industry experience or expertise, I found the classes, especially the Design & Development Workshop, to be extremely helpful," said Scott Cooper, developer and first-time WWA attendee. "And everyone I had the opportunity to speak with was refreshingly open with their information and honest in their comments.” “The WWA Education Committee has two clear goals each year: identify new topics and ideas that will build attendees’ business; then find the best people in the industry to come share their best practices,” noted Chris Landgrave, Deep River Waterpark & chair of the WWA education committee.
NOVEMBER 2011
“Our attendees consistently tell us that education is what sets the WWA apart from other shows and they find great value in our programme.” “The presenters were well prepared for their topics and they encouraged input from attendees while they were presenting detailed procedures and processes,” agreed Maria Meyers, representing the town of Duncan, South Carolina (home of Shipwreck Cove). “We wish we had brought more people because there was a wealth of information offered.” “As usual, my attendance at the WWA Symposium
& Trade Show was a valuable use of time," admitted Glenn Haggarty of Gulf Islands Waterpark in Minnesota. "Having the opportunity to exchange ideas and information with fellow colleagues who are passionate and educated always leaves me walking away with numerous ways to improve my facility.”
Keynote Speakers
In addition to the wide variety of breakout sessions and workshops, the 2011 Symposium offered two new keynote sessions and a special GM & Key Decision Makers Luncheon. First up, economist and noted financial commentator Peter Ricchiuti delivered a powerful, positive and entertaining message about the current economic environment and the state of the leisure industry during Wednesday’s General Session. “We’re not going into a double dip recession," he contended. "Fear levels are high right now, but things aren’t really as bad as the news portray. The next 12 to 18 months show favourable indicators for the leisure industry.”
Attendees listened as the finance professor and assistant dean at the Freeman School of Business at Tulane University shed light and perspective on where the financial markets are now and what forecasts look like for the next few years. “The leisure industry is in the sweet spot," he added. "Right now we’re seeing the right amount of market growth and the price of gas is just where it needs to be to encourage discretionary spending on leisure activities and ‘staycations’.” Following the General Session more than 80 waterpark general managers and decision makers were treated to a special luncheon and a more in- depth presentation from Ricchiuti. Next up was motivational speaker, Gregg Catalano. The ‘Physician of Phun’ delivered a high-energy keynote address coaching WWA attendees on how to “refuel the tank,” live an energised life and create positive energy in everything they do.
“I most enjoyed hearing the keynote address by Gregg Catalano," said Nicholas Hager, of Raging Waters in San Dimas, California. "I plan on taking what he said and applying it at my park.”
On The Floor “The WWA show has been the water leisure industry’s marketplace for more than 30 years now,” highlighted Glenn Davidson, commercial director of theme parks at Aldar and also chair of the WWA board of
The folks from Blaine Kern’s Mardi Gras World bring the show to life
WWA chairman Glenn Davidson is king of the parade
Symposium
Soundbites Like the water in their facilities, worthwhile, free advice was flowing at the Smaller Park Operators Meeting held during this year’s WWA Symposium. Here’s some pearls of wisdom:
•Don’t build a small waterpark. There will be lines. Build it large enough
•Economise. Conserve and filter your water, service the motors, control operating costs
•Allow food in, but charge per cooler
•Require a deposit on lifeguard training and uniforms. It will be refundable if the employee works the entire summer
•I encourage you to monitor social media. You can even schedule employees via Facebook
•Be alert to the new ADA (Americans with Disabilities Act) requirements
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