BEST MARKETING CAMPAIGN
GOLD: OSK Property Holdings Berhad
“We all felt that this entry was a joy to read. OSK Property Holdings has a good reputation, excellent developments in its portfolio and a fantastic marketing mix. OSK Property Holdings is far in advance of many European and British developers. This truly is a gold-standard marketing campaign.”
SILVER: Ashton Graham Solicitors (French Legal Services Department)
“We were extremely impressed to see how Ashton Graham Solicitors has had such a high level of success in such a short period of time … and in such a diffi cult market. Successfully launching a new venture in the overseas property sector and taking on the established players deserves the highest recognition. They are defi nitely making a major impact on the industry.”
SILVER: Intelligent Partnership for The Residences at The Baglioni Marrakech
“This is a marketing plan with clear objectives, and the results were clearly laid out for the judges. IP has done a 5-star job all the way and has been successful online with Facebook (37 likes), twitter (722 followers) and 2 videos on YouTube. There is no proof that these will deliver the HNW clients required but it is a great effort. The campaign has also engaged high profi le partners like Knight Frank and staged a series of events in the Middle East. All the time, the sales team is working through the valuable HNW leads gathered. This dual strategy is a smart one. It deserves every success.”
26 OPP Awards Winner’s Supplement 2011
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