LETTER FROM THE EDITOR
t was about 3 a.m. on November 1, 2010 that I first met West Coaster. That moment was a surre- al experience – I was quite literally meeting a dream that materialized. The time from the initial conversations with co-publisher Ryan Lamb in early 2010 to the first production are a complete blur that suddenly halts with the crystal clarity of the two of us leaning against my dad’s borrowed SUV outside the printer, holding our little paper that night we picked up our first issue. SDBW 2010 was our planned entrance to the San Diego beer community. We dove in head first, attending as many SDBW events as possible to get our name “out there.” Donning our then-new West Coaster work-shirts (thank you, Lang!), our throats were raspy from talking so much each night - sharing with anyone our vision of a paper that would give this budding beer community a voice. Overwhelming positive praise from all angles told us that we’d hit a nerve. We showed up at the right time, and we delivered a product that was needed. The idea was solid. So much has transpired since last November, I can’t even begin to list. What I can say is there ex- ists a great group of people that have lent us helping hands along the way, and West Coaster would be naught without them. I can’t possibly publish names because my deadline-frazzled brain would miss someone important. If you have ever read an issue, given us a compliment, cut us a check, or helped us in any way - please know that it’s deeply appreciated. Accept our way of saying thank you: we vow to consistently deliver a better product each and every month. Logistically, we’ve figured out who’s good at what (and vice-versa) during our first year of existence. As of this issue onward, my title will change from Executive Editor to Publisher. Ryan’s title will change from Creative Director to Executive Editor. We’re still splitting this thing down the middle, so this isn’t a power shift - just a title update to reflect our ever-evolving responsibilities. With an eye for details I simply don’t have, it’s Ryan’s show at the end of the month during produc- tion. I just follow orders. We’ve carved out our little corner of this dynamic and world-class brewing community, and now we’re digging in deeper. If you liked us during our first year, we’re going to blow your socks off in the second. As always, thank you for reading.
I Salud,
Mike Shess Publisher
WC Founders Mike Shess and Ryan Lamb at Ballast Point, early 2009
West Coaster, The Publication FOUNDERS
Ryan Lamb & Mike Shess
PUBLISHER Mike Shess
mike@westcoastersd.com
ART DIRECTOR Brittany Everett Fresh Cut
EXECUTIVE EDITOR Ryan Lamb
ryan@westcoastersd.com
STAFF PHOTOGRAPHER Kristina Yamamoto
kristina@westcoastersd.com
On the cover: On the cover: Pizza Port’s brewing staff enjoy a brew and a view
STAFF WRITERS
Sam Tierney
sam@westcoastersd.com Jeff Hammett
jeff@westcoastersd.com
Brandon Hernández
brandon@westcoastersd.com COPY EDITOR
Amy T. Granite
amy@westcoastersd.com
MEDIA CONSULTANT Tom Shess
Thomas.Shess@
gmail.com
STUDENT INTERN Nickie Peña
nickie@westcoastersd.com
West Coaster, The Website
westcoastersd.com
WEB MANAGER Mike Shess
mike@westcoastersd.com
WEBMASTER Josh Everett Fresh Cut
WEB EDITOR Ryan Lamb
ryan@westcoastersd.com
WEB CONTRIBUTORS Ryan Reschan
Brandon Hernández
West Coaster is published monthly by West Coaster Publishing Co., and distributed free at key locations throughout Greater San Diego. For complete distribution list -
westcoastersd.com/ distribution. Email us if you wish to be a distribution location.
FEEDBACK
Send letters to the Editor to
ryan@westcoastersd.com
Letters may be edited for space. Anonymous letters are published at the discretion of the Editor. © 2011 West Coaster Publishing Co. All rights reserved. “No beer was wasted in the making of this publication.”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21