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Show Review www.parkworld-online.com EAS 2012


The next edition of Euro Attractions Show will take place in the German capital, at Messe Berlin from October 9 to 11, 2012. This will be the first EAS on German soil since the memorable 2008 event in Munich.


Besides the country’s many theme parks, fun fairs, family entertainment centres and waterparks/pools, Germany also boasts an outstanding reputation for ride


manufacturing and this was one of the reasons for selecting Berlin. The city was also chosen thanks to its location as the gateway to Eastern Europe, opening up another potential market for exhibitors. “The interest of exhibiting companies is again very high,” reveals IAAPA’ European advisory committee chairman Mats Wedin. “Almost 50% of the exhibition space is already sold.”


www.iaapa.org/eas


speak directly to a greater proportion of domestic visitors about another of our services – appearances by licensed children’s characters.” “The show’s been good,” reported BRC’s Bart Dohmen, “better than Rome, which we were not enthusiastic about! People have projects, money and intent. In fact, it’s been as good for BRC Europe as IAAPA is for the company globally. We have to do some overtime now to get the right response to all the leads!” “If we get half of the business we are expecting we will be very pleased,” said Bob Nichols of Leisure Technical Consultants, which performs ride inspections for many UK amusement operators. “We’ve already booked for Berlin next year.” Responding to European interest in its wooden coasters, The Gravity Group was making its EAS debut. “With Twister open in Stockholm [Gröna Lund] we thought it would be good to be represented here,” explained Korey Kiepert. “So far, so good; there’s not a great deal of people but we have got some good prospective work.”


Global Exhibitors Yet another first timer was India’s Bombay Amusement Rides. “We came because we can meet the quality requirements for European market,” noted Pradip K Sharma. “We now offer TÜV certification on request, and are possibly the only manufacturer in Asia to do this. I think there is an opportunity right now because Europe is in crisis and people are looking for affordable alternatives.” “It was a good EAS for KMG,” reported the Dutch manufacturer’s Peter Theunisz. “Many of our ride owners visited our booth to hear about the XLR8. During the show a contract was signed for a new Speed ride for Sweden, so we leaved London with a positive result.”


On the Polin Waterparks booth were (left to right) Fuat Atahan, Kubilay Alpdogan, Sohret Pakis, Merve Karadeniz and Mine Pakis


Representing Rainbow Productions were (left to right) Simon Foulkes, Helen Ede and Danny Smith


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A stalwart exhibitor was Michele Bertazzon of the eponymous Italian family firm, who also used to participate in the old ATEI show in London. “There are a lot of exhibitors here and the show is looking nice,” he commented, “however we don’t see many visitors. We were expecting more people from the Middle East, because they always used to come to ATEI.” “The time of year is not so good,” observed Marco Grigolo if Technical Park, “however it is always a compromise. The showmen are still busy and the parks are still open.” “I think the last five years I do more business outside of the show than at the show,” Edward Cromheecke told us on the Fabbri Group booth. “More and more it is a place to say hello, you don’t do deals here, but it is important to be here.” “The show is little bit slow,” commented Philipp van Stratum of P&P Projects, “maybe the weather is too nice outside!” “We were rather pessimistic at the beginning,” confided Eric Dillens of nWave, which was showing its latest 3D film, The Little Prince, throughout the show. “Actually it’s been quite good, and it’s useful to see all our clients together.” “The first day was slow, but it’s picked up,” was the observation of Maurer Söhne’s Hermann Bockhorni. “We very much approve of the location!” And that was EAS 2011 in a nutshell – “quality not quantity” when it came to attendance, a popular choice of host city, and a nice exhibition hall. Did we mention the sunshine?


IAAPA Orlando


It’s that time of year again!


The focal point of the industry’s year, IAAPA Attractions Expo returns to Orlando in just a few weeks’ time. Organisers are anticipating around 25,000 parks and attractions professionals will visit the Orange County


Convention Center for a week of meetings, seminars, social events, behind-the-scenes tours and the world’s largest exhibition of amusement equipment and services. But besides the show floor, where over 1,100 exhibitors will be on hand, how else can you spend your time? Here are some of Park World’s tips and highlights.


Learn Something New


A full programme of seminars, panel discussions and educational workshops is promised during IAAPA’s week in Orlando, and many of the sessions can be attended for free with an Expo badge. Following the debut session last year, Rookies and Newcomers: Family Entertainment Centers will be repeated on Sunday and Monday, November 12/13. The fee for this one-and-a-half-day workshop, which includes a tour to Fun Spot USA and an evening reception, is $329 for IAAPA members. On Monday morning (10.30-11-45am), the team from Astrid Lindgrens World in Sweden will explain how they have has strengthened their brand by doing away with burger and fries and sourcing food locally in sessions entitled Locally Grown. We don’t yet no what food will be on the menu during the same day’s Lunch & Learn with Pat Koch (12-2pm), but an interesting session is promised with the “director of values” at Holiday World in Indiana. The Kickoff Event is always a good way to get ready for the trade show, featuring a round-up of new projects, the latest IAAPA Hall of Fame entrants and chairman’s changeover. Doors open on Tuesday morning at 8.15am, and there’s a new venue for 2012: The Peabody Hotel. Later that same day, a panel discussion entitled CEO Speak (3.30-4.45pm) will feature contributions from Six Flags’ Jim Reid Anderson, Herschend Family Entertainment’s Joel Manby, Hershey Attractions & Entertainment’s Frank O'Connell and Kim Schaefer from Great Wolf Resorts. Another high profile industry leader is lined up to appear at this year’s GM and Owner’s Breakfast on Wednesday morning from 8.30-9.45am, namely Jim Atchison, CEO of Sea World Parks & Entertainment. This is a ticketed event, priced $85/$105 (IAAPA members/non- members). Alternatively, you may choose to attend a seminar from 9-10.15am on Dynamic Pricing for the Attractions Industry, where Slagharen’s Angelique Klar and Dutch hotel school lecturer Martin Lewison will examine how to implement an airline-style pricing model within an amusement park. Always popular, and often a lock-out, the Disney Legends session returns on Wednesday afternoon (3.30-4.45) with contributions this year from Marty Sklar and Jack Linquist. The topic of Sponsorships will be addressed on Thursday morning (9-10.15am) with speakers including Six Flags’ David McKillips, Coca-Cola’s Heidi Fleischer Moltner, Legoland Florida’s Jill Swidler and Travis J Brown from the University of South Florida Polytechnic. Taking place at exactly the same time will be TEA Presents: Future Legends 2011 – The Next 20 Years with contributions from BRC’s Christian Lachel, Disneyland Shanghai’s Scott Drake, SeaWorld Parks and Entertainment’s Brian Morrow,


OCTOBER 2011


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