2011 Themes and Highlights
Figure 6: Percentage respondents by sector identifying regulatory, physical, reputation and customer behavior risks related to climate change
Sector Regulatory Physical
Reputation and
Customer behavior
Energy Utilities
Materials Industrials
Information Technology Financials
Consumer Discretionary Consumer Staples Health Care
Telecommunication Services All sectors
100% 100% 76% 75% 59% 58% 53% 49% 39% 33% 63%
59% 84% 62% 55% 49% 69% 55% 62% 48% 33% 59%
41% 56% 43% 28% 42% 37% 43% 49% 36% 17% 40%
“Brand reputation extends beyond customer perception to retention of internal constituents and appeal to potential investors. As climate change awareness increases and consumer behaviors change accordingly, demand for low carbon products will increase as will the backlash against products and their manufacturers perceived to have a negative impact on the environment. This can also negatively impact a company’s ability to attract and retain investors and employees.” Life Technologies
We consider our reputation to act with integrity and accountability and operate responsibly and sustainably to be very important to our business and our customers. The potential financial implications of this risk extend from the ability to access markets to retaining customers to being able to operate within countries and communities. Negative changes in reputation are known to affect brand value. In 2010, Interbrand placed HP’s brand value at US$26.9 billion.”
Hewlett-Packard
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