EXHIBITIONS
First Fastener Fair Hannover offers potential for a greater end user audience
Mack Brooks Exhibitions has announced it will hold the first Fastener Fair Hannover from 24th
– 26th April 2012 alongside Hannover Messe 2012. Fastener
Fair Hannover, an exhibition for fastener and fixing technology, will take place in hall 21 at the Hannover exhibition grounds. The event will adopt a two year cycle alternating with a two year cycle for Fastener Fair Stuttgart. Here Susanne Rauberger, exhibition director of Fastener Fair Hannover and Stuttgart, provides further insight into the direction of the new show.
Can you give us an update on the current booking status of the first Fastener Fair Hannover?
Susanne Rauberger (SR): The new Fastener Fair in Hannover
has been very well received with the fastener and fixings industry; to date some 135 companies have already reserved or booked their stand space. 75% of these exhibitors come from European countries, with the majority coming from Germany and Italy. Asia will also be well represented at Fastener Fair Hannover 2012; more than 20% of exhibitors come from China, Taiwan and India; other exhibiting companies are from North America and the Middle East. More than 3,000m2
net exhibition space is already taken.
Why did you choose Hannover as the location for the new Fastener Fair?
SR: The analysis of the exhibition survey at the highly
successful Fastener Fair Stuttgart 2011 event shows that there is demand in the fastener and fixings industry for a business platform in the north of Germany. With Stuttgart as an important industry region in the south and Hannover as a key trade exhibition site for the north of Germany, we now offer our exhibitors the opportunity to present their products and services to a specialised trade audience in both of Germany’s most prosperous business regions. We are particularly delighted to be able to hold Fastener Fair
Hannover alongside Hannover Messe, internationally renown as the world’s most trendsetting technology fair covering all areas of the industrial value chain. For Fastener Fair Hannover this co-location offers the potential for a greater end user audience, in addition to the traditional fastener trade audience which is the focus of the Stuttgart show.
Does this mean that Fastener Fair Hannover has a different audience than Fastener Fair Stuttgart?
SR: As I said, Fastener Fair Hannover will target more
visitors from the end users side. Being held during Hannover Messe, there will be a large number of trade visitors from key industry areas at the Hannover exhibition grounds; and Fastener Fair Hannover complements Hannover Messe by offering a comprehensive spectrum of fastener and fixing technologies for
a wide range of industry sectors. Therefore, from the exhibitor side, Fastener Fair Hannover is particularly attractive for manufacturers of fastener and fixing technology. However – while there is a large number of manufacturing companies on the exhibitor list, there are also many trading companies that will be present at this show; as some trading companies do also target an end user audience. All of the exhibiting companies at Fastener Fair Hannover 2012 - whether manufacturers, traders or service providers – take part in the show as they wish to extend their business contacts into new industry areas, such as the automation, energy and mobility sectors. Fastener Fair Stuttgart, on the other hand, will keep its
traditional exhibition profile and will continue to mainly focus on the fastener and fixings trade audience.
Do you plan any special promotional campaigns for Fastener Fair Hannover 2012?
SR: For the visitor promotion of Fastener Fair Hannover
2012 we will, of course, not only rely on our co-location with the Hannover Messe. We will extensively promote the exhibition to a specialised industry audience all over the world. Our promotional campaign includes a variety of multi-lingual visitor information, such as visitor brochures, direct mailings as well as advertisements and preview reports in the international trade press. We will also offer our exhibitors a selection of free marketing tools to promote their participation at the show.
Any recommendations for companies interested in participating at Fastener Fair Hannover 2012?
SR: Almost half of the total exhibition space in hall 21 of the
Hannover Exhibition Centre is already taken. After the summer holidays many companies plan their participation at industry exhibitions for the coming season; therefore we expect a large number of enquiries for this period and recommend that companies interested in exhibiting should contact us as soon as possible, especially to benefit from our early booking rates valid until the end of September. On our freshly designed show website exhibitors and visitors will find detailed information on the exhibition, such as the floor plan and information about travel and accommodation in Hannover.
50 Fastener + Fixing Magazine • Issue 71 September 2011
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