Presented by: Taking the Long View People tend to focus on the disaster of the moment instead of taking a long-term perspective of risk.


Having a long-term perspective at all times for all phenomena is really the backbone of making well- informed risk judgments.


Roger Pielke Jr., University of Colorado


While there is a danger that people will overreact to high-profile disasters, it is matched by a danger that will people will not pay sufficient attention to disaster-prone areas that have been spared in recent years. After 2005, for example, hurricane risk garnered all of the notice and concern; today, earthquake and tornado risk are grabbing everyone’s attention.


The key to successful risk management, however, is a long-term perspective, rather than focusing on the most recent headlines.


Copyright © 2011 by A.M. Best Company, Inc. All rights reserved. No part of this report may be reproduced, stored in a retrieval system or transmitted in any form or by any means; electronic, mechanical, photocopying, recording or otherwise.


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