LETTER FROM THE EDITOR
West Coaster, The Publication PUBLISHERS
Ryan Lamb & Mike Shess
EXECUTIVE EDITOR Mike Shess
mike@westcoastersd.com
ART DIRECTOR Brittany Everett Fresh Cut
CREATIVE DIRECTOR Ryan Lamb
ryan@westcoastersd.com
STAFF PHOTOGRAPHER Kristina Yamamoto
kristina@westcoastersd.com
On the cover:
Damian (left) and Ivan Morales of Cerveceria Insurgente, TJ. Photo taken at Stahl PhotoGraphics by Kristina Yamamoto.
ADVERTISING EXECUTIVES
Austin Gage
austin@westcoastersd.com Stephen Kurpinsky
stephen@westcoastersd.com
STAFF WRITERS
Sam Tierney
sam@westcoastersd.com Jeff Hammett
jeff@westcoastersd.com
Brandon Hernández
brandon@westcoastersd.com
MEDIA CONSULTANT Tom Shess
Thomas.Shess@
gmail.com
COPY EDITOR Amy T. Granite
amy@westcoastersd.com
West Coaster, The Website
westcoastersd.com
WEB MANAGER Mike Shess
mike@westcoastersd.com
WEB EDITOR Ryan Lamb
ryan@westcoastersd.com
WEB ADVERTISING Austin Gage
austin@westcoastersd.com
WEBMASTER Josh Lizarraga Fresh Cut
freshcutsd.com
WEB CONTRIBUTORS Ryan Reschan
Brandon Hernández
West Coaster is published monthly by West Coaster Publishing Co., and distributed free at key locations throughout Greater San Diego. For complete distribu- tion list -
westcoastersd.com/distribution. Email us if you wish to be a distribution location.
FEEDBACK
Send letters to the Editor to
mike@westcoastersd.com
Letters may be edited for space. Anonymous letters are published at the discretion of the Editor.
© 2011 West Coaster Publishing Co. All rights reserved. “No beer was wasted in the making of this publication.”
Mike Shess
Executive Editor/ Co-Publisher West Coaster
Welcome Aboard! This month we’re pleased to announce our newest staff member, Amy T. Granite. Aside from running one of the most entertaining blogs in town (
saysgranite.com), Amy brings a set of experienced eyes to look over our copy before we send it to the press. If mistakes in our previous issues have been driving you crazy, I think you’ll find a marked improvement with this current issue.
Distribution Snafu
Our sincere apologies for the inconsistent delivery of last month’s West Coaster. If you read that issue’s Letter From the Editor, you noticed that July was our first month working with Sun Distributing. Long story short, some locations did not get their issues in a timely manner. We’re confident this won’t happen again, but if you don’t see West Coaster issues and it’s past the 2nd of the month, please send an email to
mike@westcoastersd.com
How Much Is Too Much? With the high profile failure of a large beer festival last month, there’s justifiable skepticism brewing in our community. Indeed, the secret is out that beer festivals can net big bucks... potentially. With several “1st Annual Festivals” occurring in 2011, we encourage our readers to do their homework before buying in. Questions to ask before attending a festival: Who is organizing the festival? What beers are being poured? Will I get my money’s worth? Especially for first time festivals, don’t be afraid to be critical, but also empathetic. This is a developing community, and even the best festivals (like Stone Brewing Company’s 15th Anniversary coming up August 20th) had humble beginnings.
Sincerely,
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