Digital TV Europe June 2011
CEE 2011 > Introduction
The eastern front Central
and eastern Europe continues to offer growth prospects for TV and broadband infrastructure
investors and content providers, despite recent economic woes. While the pay TV market is beginning to mature in some countries in the region (with some moves towards consolidation), there is still plenty of room for subscriber growth in others. For international channel providers, meanwhile, competition from local digital services is growing, leading to attempts to differentiate services by offering video-on-demand and online catch-up services in partnership with pay TV distributors. There is also growing demand across the region’s more advanced markets for HD services. In our second Digital TV CEE supplement, we provide a snapshot of digital penetration across the region, identifying key trends over the past year on a market-by-market basis. We also look at developments in the strategies adopted by international channel providers, including recent moves to launch localized services, non-linear options and HD. We look at the strategies of five pay TV operators across the region as they seek to drive pen- etration and launch value-added services to grow revenue per subscriber. Finally, we look at the region from the perspective of satellite distribution platform operators and identify key macro-trends in the market. ●
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Editor Stuart Thomson Tel: +44 (0) 20 7017 5314 Email:
stuart.thomson@
informa.com
Deputy Editor Graham Pomphrey Tel: +44 (0) 20 7017 5293 Email:
graham.pomphrey@informa.com
Contributing Editors Stewart Clarke
Sales Director Patricia Arescy Email:
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informa.com
Stuart Thomson, Editor
stuart.thomson@
informa.com
Contents Eastern promise
Changing channels Platform priorities Expanding horizons
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