Perhaps more impressive is the growth of the US market, as reported by the Association of American Publishers (AAP). Over the whole 12 months of 2010, the AAP counted $441.3m in e-book sales for publishers in the US, meaning a year-on-year increase of 277 percent from $116.9 million in 2009. The graph above gives a month by month breakdown of this rapid increase in US e-book sales.


The most noticeable growth period occurred at the turn of 2011, an upturn that is also reflected by figures given by a number of publishers and distributors. Bloomsbury recently announced January to March 2011 sales were £1.1m, compared to £1.5 million in the whole of 2010. Amazon has also achieved massive growth this year, reporting that for every 100 print books sold on Amazon.com since April 1st 2011, 105 Kindle e-books have been purchased.


These are amazing sales figures for the e-book, suggesting 2011 may be a year of exponential growth exceeding even the most ambitious of estimates.


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