FEATURE


International Publishing


in such a way that, for example, acquiring local businesses is out of the question. For these countries, we are exploring alternative ways to meet our customers’ needs.’


Language Language is another area that poses challenges, but also where international


publishing can help. ‘Customers in different countries have different expectations. A simple but very real example is that some customers in non-English-speaking countries expect our customer service staff to answer them in their native language. We take this very seriously and make continuous efforts to meet these expectations,’ said Kolman.


This issue extends to authors too. ‘We


see an enormous increase in non-English language manuscripts that are produced by researchers in growing markets such as China and Brazil. As an international publisher we can help these researchers advance their careers by providing an international publishing platform with a presence in their own country. Our challenge is to provide the right tools and circumstances to facilitate this process. We accomplish this through small initiatives such as locally organising author workshops, but also by including foreign-language articles in Scopus, Elsevier’s abstracts and citations database. We also provide translation and language-editing services for authors,’ he continued. ‘The biggest change in recent years is the


shift in research output from Western countries to upcoming markets such as China, India, and Brazil. Researchers in these countries know that in order to be successful, they need to publish internationally. Publishing in a journal from


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a local, nationally-oriented publisher will not give them the necessary exposure. This is an exciting trend that will continue in the years and decades to come.’ NPG has similar observations: ‘South America, the Middle East, China and other countries in the Asia-Pacific region will become increasing large players in research and in science publishing. International publishing will become more truly global and less focused on “the West”. NPG is increasingly developing bespoke regional services and portals – two examples would be: Nature Middle East, a portal site for information on scientific and medical research in the Arabic-speaking Middle East, the research community and its activities; and Nature China, which is dedicated to highlighting the best research being produced in Hong Kong and mainland China in science and clinical medicine,’ concluded Hoole.


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