ment is done respectfully. It’s all in good fun,” said Cool. “We provide the attendees with an educational, entertaining time.” Jim Arnesen, a veteran vendor of home shows with Carolina Solar Se- curity in Myrtle Beach, agreed with the show’s director. “We have participated in a variety
of venues, but the Carolina Living Show was the best. The marketing was very impressive. Bill Cool was great and interfaced with us a great bit. I wouldn’t miss next year’s show.” Marketing the show to the proper segment of society helped bring ven- dors a quality audience. “I liked the age group that I saw,” explained Roy Fowler, president of Advanced Custom Modular Homes in Brunswick, New York, and a ven- dor at the show. “They were qualified to purchase my product. Overall, I liked the show and it captured a good audience. I definitely plan to participate again.” Most of the vendors agreed that new business owners who want to
market their products and reach a large audience should participate in the Carolina Living Show. “If you have a product that doesn’t sell with print advertising, this is a great venue,” said Ward. “You need to see, feel and touch certain prod- ucts, and this allows an important segment of the population to do so.” Arnesen concurred: “Don’t keep
your product a secret because you have to be out there so people know what you are offering,” he said. Stephanie Adams, a Scentsy inde- pendent director who has consultants in the Carolinas and Hawaii, offered similar advice. “Working the Carolina Living
Show was a great experience. It will help build a business, not just sell- ing the products but also making contacts. You don’t have to work too hard because the people are coming to you.” Many vendors from this year’s
show plan to return for the 2012 ver- sion, when Cool plans to repeat his winning combination of exceptional
marketing, a prime location and convenient event dates. “We pay attention to detail for our
vendors. We are also offering digital coupons for our vendors so they can continue generating business well after the show is over and prior to the next show beginning,” Cool said. “We provide pertinent information and great deals, and we back every- thing up with Carolina Homes & Interiors and Hot Retirement Towns magazines. We bring a lot to the table to help our vendors promote their business and interests.” “Next year, we will be bigger and
better,” he said. “We are adding an evening show on Friday so the entire Carolina Living Show will run two- and-a-half days. It’ll be the first show of the year for the Myrtle Beach Grand Strand. We plan to improve on what we started this year.”
Finding out more about the next Carolina Living show is easy – simply visit
www.CarolinaLivingShow.com or
www.MyrtleBeachHomeShow.com.
www.MyrtleBeachHomeShow.com |
www.SummervilleHomeShow.com |
www.BrunswickCountyHomeShow.com 5-CLS
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