LETTER FROM THE EDITOR


West Coaster, The Publication PUBLISHERS


Ryan Lamb & Mike Shess


EXECUTIVE EDITOR Mike Shess


mike@westcoastersd.com


CREATIVE DIRECTOR Ryan Lamb


ryan@westcoastersd.com


ART DIRECTOR Brittany Everett Fresh Cut


On the cover: Auld Knuckler IPA from Mother Earth Brew Co., Vista. Photo:


Kristina Yamamoto kristina@westcoastersd.com


ADVERTISING Austin Gage


austin@westcoastersd.com STAFF WRITERS


Sam Tierney sam@westcoastersd.com Jeff Hammett jeff@westcoastersd.com


Brandon Hernández brandon@westcoastersd.com


MEDIA CONSULTANT Tom Shess


Thomas.Shess@gmail.com Thomas Shess Image & Marketing Consultants


West Coaster, The Website westcoastersd.com


WEB MANAGER Mike Shess


mike@westcoastersd.com


WEB EDITOR Ryan Lamb


ryan@westcoastersd.com


WEB ADVERTISING Austin Gage


austin@westcoastersd.com


WEBMASTER Josh Lizarraga Fresh Cut


freshcutsd.com


WEB CONTRIBUTORS Ryan Reschan


Brandon Hernández


West Coaster is published monthly by West Coaster Publishing Co., and distributed free at key locations throughout Greater San Diego. For complete distribu- tion list - westcoastersd.com/distribution. Email us if you wish to be a distribution location.


FEEDBACK


Send letters to the Editor to mike@westcoastersd.com


Letters may be edited for space. Anonymous letters are published at the discretion of the Editor.


© 2011 West Coaster Publishing Co. All rights reserved. “No beer was wasted in the making of this publication.”


Mike Shess


Executive Editor/ Co-Publisher West Coaster


No. 6


Half a year With April’s issue, we’ve been printing for 6 months. We’re just getting warmed up. Thank you to the businesses that have supported us thus far through advertising. Thank you to our loyal readers for giving us feedback and support. We’re learning and im- proving with each month, and we’d value your input.


Reader Survey We would like to know more about you, dear reader. If you could please take the time to complete our online reader survey, we will use the information you supply to better ourselves. Visit westcoastersd.com/rs to complete the survey.


Changing of the guard We at West Coaster want to voice our satisfaction with the performance of Carol Sher- wood. Carol helped my father start North Park News nearly 20 years ago, and Carol helped us start West Coaster over six months ago. If anyone needs an experienced art director with tremendous talent and an impressive portfolio, please consider Carol. Her email is sherwoodnewsletter@gmail.com Our new Art Director is Brittany Everett. I’ve known Brittany for close to two decades, and she has helped us create the West Coaster brand you see today. Thus, it makes complete sense for her to pick up the torch. Brittany’s work speaks for itself throughout this April issue.


That’s all for now, visit westcoastersd.com for the latest. Salud,


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