A NEWglobal business network aims to boost the UK’s reputation as a leading location for business. Catalyst UK will champion


the country as the world’s best international business partner. Catalyst UK comprises


influential business figures established in international markets, who are supporters of the UK as a place to do business. UK Trade & Investment


(UKTI) is launching the scheme initially with 100 high profile members but intends to increase the network to 500 in two years. Current members are drawn


from all business sectors, including life sciences, ICT, advanced engineering, creative industries, energy and finance. They include business


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leaders such as Lara Morgan, entrepreneurial CEO and part owner of Pacific Direct; Bill Muirhead, founding director of M&C Saatchi; Eric Van Der Kleij, founder of Adeptra and entrepreneur-in-residence at UKTI; dotcom guru Brent Hoberman; and digital media entrepreneur Shekhar Kapur. Members will promote the UK internationally and provide practical support –mentoring UK SMEs and entrepreneurs taking their first steps into international markets. For more details, visit:


http://www.ukti.gov.uk/investi ntheuk/whytheuk/item/107411 .html


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