BUSINESS AND FINANCE

Rank Brand 2011

Global 500 Telecoms Brand Ranking (1–200) 1 Vodafone

Brand Brand Enterprise Brand Value Rating

Value Value/

2011 (US$ m) 2011 (US$ m) Enterprise Value (%)

2 AT&T 3 Verizon

4 China Mobile 5 Orange 6 Movistar 7 Cisco

8 T-Mobile 9 NTT

10 NTT DoCoMo 11 Nokia 12 BT

30,674 AAA+ 195,989 16% 28,884 AA+ 235,987 12% 27,293 AA 571,640 5% 19,317 AA 170,543 11% 18,622 AA+ 111,581 17% 14,935 AA 142,731 10% 11,667 11,553 10,338

9,801 AA+ 73,144 13% 9,658

13 Telecom Italia 14 China Telecom 15 Apple (iPhone) 16 O2

17 China Unicom 18 T-Home 19 Softbank 20 Motorola 21 Ericsson 22 Oi

23 Samsung 24 MTN 25 Telstra 26 au

27 Vivo

28 Swisscom 29 Beeline 30 SFR

31 Telenor

32 Bell Canada 33 Bharti Airtel

36 Blackberry 37 Sprint

41 Comcast

34 Nokia Siemens Networks 35 Rogers

38 Alcatel-Lucent 39 MTS 40 Claro

42 Sony Ericsson 43 Etisalat 44 HTC 45 Telcel

46 T-Systems 47 Virgin Media 48 Qwest

49 SK Telecom 50 Qualcomm 51 Optus 52 STC

53 Centurylink 54 Telus 55 KT

56 Time Warner Cable 57 Telia 58 Zain 59 ZTE 60 TDC

61 Embratel 62 Wind

63 Megafon 64 KPN

65 Chunghwa Telecom 66 KDDI 67 Telmex 68 Turkcell 69 TIM

70 Turk Telekom 71 Foxconn

72 Portugal Telecom 73 Telefonica 74 Bouygues

78 Corning 79 Singtel 80 Harris 81 Mobily

9,061 AA+ 31,987 28% 8,315 AA+ 58,992 14% 7,261

6,929 AAA 36,412 19% 6,558 AAA- 44,407 15% 6,315 6,085

5,587 AA- 62,877 9% 5,585 5,504

5,046 AA+ 46,028 11% 5,022 AA+ 43,064 12% 4,920 AAA 34,810 14% 4,741 4,479 4,286 4,255

4,189 AA+ 23,250 18% 4,101 AA+ 11,396 36% 3,918 3,702 3,686 3,664

3,643 AA+ 30,564 12% 3,589 AAA- 13,379 27% 3,535 3,461 3,458

3,447 AA- 48,698 7% 3,402 AA+ 25,240 13% 3,165 3,002 2,937

2,930 A 46,380 6% 2,916 2,901 2,794 2,651

2,632 AA- 62,606 4% 2,530 AA 28,412 9% 2,468 A+ 27,985 9% 2,464 2,451 2,407

2,372 AA+ 15,051 16% 2,351 AAA- 15,313 15% 2,293 2,250 2,206

2,140 A+ 44,290 5% 2,079 AA- 2,033 AA-

2,011 A+ 27,312 7% 1,983 1,950 1,866

1,799 AAA 14,382 13% 1,722

1,552 AA+ 10,623 15% 1,541 1,476

AA- 10,230 17% A 4,584 34%

75 PT Telkom Indonesia 76 Belgacom 77 Tele3

82 Juniper Networks

85 Proximus 86 Nextel

87 MetroPCS 88 TMN 89 LG U+ 90 Qtel

1,465 AA- 187,139 1% 1,453

1,439 AA 22,755 6% 1,429 1,408

1,360 AA 26,195 5% 1,357 1,344 1,330

AA- 10,280 14% A+ 8,647 16%

83 Reliance Communications 84 Bezeq

91 US Cellular 92 Sitronics 93 SES

1,326 A+ 14,087 9% 1,197 AA- 14,063 9% 1,110 1,059 975 954 939 906 864 828 827

94 Windstream

95 Cable & Wireless (Worldwide) 96 Bell Aliant 97 Idea

98 Telekom Austria 99 Amdocs 100 Indosat

March 2011 www.totaltele.com

824 AA 14,817 6% 817 AA- 11,483 7% 809 800 796 787 787

757 AA+ 4,898 15%

A+ 3,194 25% AA- 6,835 12% AA- 6,701 12% A+ 3,861 20% A+ 4,704 17%

AA 7,955 14% AA- 6,810 16% AA- 4,760 20% A 6,440 15% AA 8,114 12% AA 5,263 17% AA 4,445 19% AA- 4,573 18% A 4,541 18%

AA 6,423 21% A+ 12,215 11%

AA 12,345 12% AA 3,812 38% AA 9,027 16%

AA 19,590 10% AA- 8,317 23% AA- 19,465 10%

AA- 20,193 11% AA- 12,672 18% AA- 10,740 21%

— — — —

AA- 19,571 13% AA 20,137 12% AA 16,417 15%

AA- 13,833 21% AA- 16,249 18% AA- 22,418 12% AA 15,866 17%

A+ 14,564 22% AA- 19,564 15% A 16,365 18%

AA 22,929 15% A+ 8,992 38% AA- 22,902 15%

AA- 21,036 19% AA 31,137 12% AA- 28,861 13% AA 11,148 33%

AA- 40,226 12% A+ 27,613 16% AA- 43,964 10% AA 30,565 14%

AA 15,359 36% AA- 23,745 23%

A+ 44,435 14% AA- 36,974 16%

AA- 53,470 14% AA 26,908 36%

AA- 90,446 13% AA 76,498 15% AA 60,334 17%

101 E-Plus 102 Tigo

103 Tata Communications 104 Kcell

105 América Móvil 106 PLDT

107 Comcel

112 Anixter 113 Level 3

118 PCCW 119 dtac 120 Elisa

108 Tandberg ASA 109 Wataniya

110 Telekom Polska 111 DiGi

114 TM (Telekom Malaysia) 115 Frontier 116 Fastweb 117 OTE

121 CommScope 122 Starhub 123 Leap

Rank Brand 2011

Brand Brand Enterprise Brand Value Rating

Value Value/

2011 (US$ m) 2011 (US$ m) Enterprise Value (%)

748 BBB 10,041 7% 744 A 11,600 6% 729 723

720 AA 115,949 1% 716 AA- 13,251 5% 709 A- 11,595 6% 703

A+ 3,601 20% AA- 6,765 11%

699 AA+ 4,538 15% 687 652 648 628 628

AA- 6,030 12% A 4,136 17%

124 Mobilkom Austria 125 Cellcom 126 Entel

127 Magyar Telekom 128 Mobistar 129 Comstar 130 Ucell

134 Ttnet 135 Telenet 136 Freenet 137 TalkTalk 138 Starent 139 Eutelsat 140 Maxis

131 China Comservice 132 American Tower 133 Du

623 A+ 12,890 5% 604 604 601 596 591 589 568 557 556

A+ 6,346 10% A+ 2,575 25% A+ 7,340 9% AA 3,932 16%

552 AA- 6,438 9% 549 533 520 509 507 505

499 A+ 24,047 2% 484

480 AAA- 3,571 13% 479 478 477 469

141 Telecom Egypt

146 Sistema Jsfc 147 Crown Castle

142 Comstar United TeleSystems 143 ACL

148 telecom (New Zealand) 149 Cosmote 150 Celcom

151 Telkom (South Africa) 152 Shenzhen Aisi 153 Indosat

154 Taiwan Mobile 155 true

156 TeliaSonera 157 Azercell

158 Far EasTone 159 Vtech 160 Mobinil 161 Sonera 162 Avea

163 Sunrise 164 Tracfone

165 T-Hrvatski Telekom 166 Maroc Telecom 167 Rostelecom 168 Hotlink

169 Global Crossing

172 RTI Systems 173 Polycom

176 Openreach 179 Sonatel

180 tw telecom 181 Clearwire

174 BYD Electronic 175 Kudelski

177 Central Telecom 178 XL

182 3 (Hong Kong) 183 Kyivstar 184 Globe

185 Cincinnati Bell 186 FiberHome

189 Carso Global 190 UPC

191 PAETEC 192 Inmarsat

187 Uralsvyazinform 188 JDSU

193 One-2-Call! 194 VolgaTelecom 195 OKI

170 3 (excl. Hong Kong) 171 Personal

A+ 4,446 12% A+ 3,907 14% A 4,152 13% A — — AA- 4,791 11% AA 2,697 19%

144 Cable And Wireless Communications 145 BCE

468 A+ 11,672 4% 460 AA- 5,975 8% 453 450 450 446

446 AA+ 37,971 1% 442 A 26,411 2% 440 A+ 18,968 2% 435 434

A- 5,097 9% A+ 3,667 12% AA 2,977 15% A

3,417 13%

429 AA- 7,225 6% 428 415 402 390 384

383 AA 44,809 1% 382 375 374

A+ 3,201 13% A 3,146 13% A 6,006 7% A+ 6,328 6% AA- 3,412 11%

362 AA- — — 361

358 AA- 4,398 8% 355 353

AA- 3,453 10% A 2,371 15%

353 AA- 3,884 9% 349 349 348

A- 5,797 6% A 5,687 6%

340 BBB 1,901 18% 336 336 332 323 321 321 318 311 310 308 307

290 A+ 12,933 2% 288 285 284 277 275 269 268

260 AA- 30,464 1% 258 257 254

196 Grameenphone 197 Hikari Tsushin 198 Safaricom 199 RFMD 200 Hughes

A — — A 2,609 13% A 1,817 18% A+ 1,873 17% A+ 1,140 28% A — — A 1,684 19% A- 1,766 18% A 6,298 5% A 2,927 11% A- 3,568 9%

A 1,772 16% A+ 2,469 12% A 3,660 8% A 3,134 9% A+ 2,371 12% A 1,758 15% A+ 2,487 11%

253 AA- 3,600 7% 250 250 238 236 234 231 230

A 1,165 21% A+ 1,712 15% A 1,623 15% A 1,300 18% A- 2,484 9% AA- 1,750 13% A+ 1,109 21%

7

A 3,215 8% A- 1,442 18% A 5,945 4%

A- 2,635 13% A 8,095 4%

AA- 3,632 11% A+ 4,060 9% A+ 2,206 17%

AA- 2,269 19% A 4,672 9%

A- 2,370 20% AA- 2,801 17% AA- 4,020 12%

A- 3,636 13% A- 6,797 7%

A 3,796 16% AA- 3,717 16% AA- 4,824 12% AA- 3,103 19% AA- 4,865 12% A 2,847 21% A 3,793 15% A 3,194 17% A+ 3,265 17%