LETTER FROM THE EDITOR


West Coaster, The Publication PUBLISHERS


Ryan Lamb & Mike Shess


EXECUTIVE EDITOR Mike Shess


mike@westcoastersd.com


CREATIVE DIRECTOR Ryan Lamb


ryan@westcoastersd.com


ART DIRECTOR Carol Sherwood Sherwood Design


ADVERTISING Austin Gage


austin@westcoastersd.com


STAFF WRITERS Sam Tierney sam@westcoastersd.com Jeff Hammett jeff@westcoastersd.com Brandon Hernández brandon@westcoastersd.com


STAFF PHOTOGRAPHER Kristina Yamamoto kristina@westcoastersd.com


MEDIA CONSULTANT Tom Shess


Thomas.Shess@gmail.com Thomas Shess Image & Marketing Consultants


West Coaster, The Website westcoastersd.com


WEB MANAGER Mike Shess


mike@westcoastersd.com


WEB EDITOR Ryan Lamb


ryan@westcoastersd.com


WEB ADVERTISING Austin Gage


austin@westcoastersd.com


WEBMASTER Josh Lizarraga Fresh Cut San Diego freshcutsd.com


GRAPHIC DESIGNER Brittany Everett Fresh Cut San Diego freshcutsd.com


. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Serving the San Diego Craft Beer Community Published Monthly


. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . FEEDBACK


Send letters to the Editor to mike@westcoastersd.com


Letters may be edited for space. Anonymous letters are published at the discretion of the Editor


West Coaster is published monthly by West Coaster Publishing Co., and distributed free at key locations throughout Greater San Diego. For complete distribution list - westcoastersd.com/distribution. Email us if you wish to be a distribution location.


© 2011 West Coaster Publishing Co. All rights reserved. “No beer was wasted in the making of this publication.”


Mergers & Acquisitions You’ll notice some new names on the masthead. Brandon Hernández is a new WC Staff Writer, and we’re happy to have him. Brandon brings forth his experience as a seasoned reporter who has contributed to such outfits as Celebrator, Beer Connoiseur, Beer Magazine, The San Diego Union-Tribune, San Diego Magazine, Pacific SD Magazine and Edible San Diego (to name a few). You just finished reading his first article for us on Sarah @ Neighbor- hood. Let ‘em know what you thought via email: brandon@westcoastersd.com. We also hired Austin Gage as our Advertising Executive. We’ve known Austin since high school, and he’s a recent CSU Fullerton grad with experience in telemarketing. The great thing about Austin is that he’s fearless, and on top of that he could sell a tiger its stripes. If you think we can help your business, please contact Austin at austin@westcoastersd.com. Veteran WC Staff Writer and handlebar-mustached Jeff Hammett now has more space


to write, too. Jeff still provides a killer resource for San Diego Beer news by way of SanDi- egoBeerBlog.com. Ask Jeff if today is a mustache wax on or wax off day at jeff@westcoast- ersd.com.


Separation of Church and State With Austin on board, we have created a firm barrier between Editorial and Advertising. We are not a pay-for-play publication. We love dreaming up where we’re taking our editorial, and then running out and getting the story. It’s the best part of the job and we’re not giving it up. Our editorial is not, never has been, nor ever will be for sale.


Reinforcements A hearty welcome and big thank you to our new advertisers this month: O’Brien’s Pub, Toronado, The Handlery Resort, Coronado Brewing Company, The High Dive, and Press Box Sports Lounge. One of our first advertisers, KnB Wine Cellars, came back to support us, too. We are proud to be funded by the San Diego Craft Beer Community. These businesses have so much faith in what we are doing that they opened up their checkbooks. We are very flattered and grateful.


Ladies Month We chose March’s theme because, over the past five months, we have met so many women working in the male-dominated craft beer industry of San Diego, and we wanted to acknowl- edge that. Without women, men would still be living in a nonexistent cave, unbathed and bedraggled, watching ESPN twenty-four hours a day. Thankfully, this isn’t the case. So, with this issue, our intentions are to turn more ladies into San Diego beer drinkers by showing off women who make beer happen in some form in this fine city.


Another WC Event We’ve teamed up with Sid of Best Damn Beer Shop, Mike and Alex of AwesomeBeerDrink- ers.com, and Sonny of The Beer Co. downtown to create our March Madness Beer Tasting. Check out the cool ad on this page for more event info.


Salud, Mike Shess


Executive Editor/ Co-Publisher West Coaster


On the cover: So Cal Pink Boots Society Meeting @ Iron Fist Jan. 26th. Photo: Kristina Yamamoto. 1. Jes- sica Davis – Stone, 2. Kara Taylor – White Labs, 3. Jessica Gilman – Stone, 4. Kerry Embertson – Miami Grille, 5. Teri Farhendor – Founder PBS, 6. Dawn Muehl – The Lost Abbey, 7. Neva Parker – White Labs, 8. Devon Randall – The Lost Abbey/Pizza Port, 9. Terri Osterfeld – The Lost Abbey, 10. Melody Daversa – Karl Strauss, 11. Ingrid Qua – The High Dive & Chicks for Beer, 12. Anita Lum – Maui Brewing, 13. Nicole McCleaf – Iron Fist, 14. Mellissa Anderson – Oceanside Ale Works, 15. Tracie Castro – Oceanside Ale Works, 16. Laura Ulrich – Stone, 17. Candace Moon – Craft Beer Attorney & Hamilton’s, 18. Connie Green – Stone, 19. Mel Gordon, TapHunter, 20. Denise Ratfield – Stone, 21. Eve Sieminski – Iron Fist, 22. Kathryn Bouscaren – Stone, 23. Samantha Loveira – Stone, 24. Lisa White, White Labs, 25. Amy Krone – Stone, 26. Katy Adams – Stone, 27. Jen Knudson – Stone.


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