“Strategy is fundamentally about how firms choose to compete. In order to build a sustainable competitive advantage and to achieve superior performance in an industry, a firm must create value for customers in unique and compelling ways.”


MANUELA HOEHN-WEISS, Ph.D. ASSISTANT PROFESSOR, STRATEGY


Which UW Bothell MBA Program should I choose? Technology MBA


Educational Materials


Location Industry Mix


Focus on Leadership Development


Practicum Focus on technology and innovation Bothell campus Students from technology-based industries Integrated across courses


Capstone focused on intrapreneurship or entrepreneurship


Leadership MBA Various industries and diverse perspectives Eastside Leadership Center, Bellevue Students from all industries Specific leadership development program


Various activities focused on leadership development


TECHNOLOGY MBA (TMBA) BOTHELL


• Building high-growth businesses • Entrepreneurship and Intrapreneurship • Managing technology-driven enterprises


BIG PICTURE


Technology MBA students passionately believe in the power of technology and innovation to re-imagine global markets. Students come from several technology-centered industries such as aerospace, biotechnology, medical devices, software and telecommunications.


LOCATION


Classes are offered at the UW Bothell campus (www.uwb.edu/visitors/directions). TIME


Classes meet Mondays and Wednesdays, 6:00-9:50 p.m. with occasional Saturdays.


SPECIALIZED LEARNING GOALS


• How to lead a technology-centered enterprise • Developing a business plan for a startup • Analyzing the disruptive power of a technology • Consulting on problems faced by local companies


LEADERSHIP MBA (LMBA) EASTSIDE LEADERSHIP CENTER, BELLEVUE


• Leadership development • Managing diverse organizations • Fostering creativity and innovation


BIG PICTURE


Leadership MBA students believe that it is not enough to simply understand business theory – leadership matters. These students accept the power of authentic motivation. Students come from various business functions including accounting, human resources, finance, manufacturing, marketing, operations, and software development, and from a diverse set of industries.


LOCATION


Classes are offered at the Eastside Leadership Center in Bellevue (www.uwb.edu/mba/elc). TIME


Classes meet Tuesdays and Thursdays, 6:00-9:50 p.m. with occasional Saturdays.


SPECIALIZED LEARNING GOALS • Increased leadership skills and knowledge


• Learning specific techniques to improve individual and team creativity


• Building advanced negotiation skills


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