LETTER FROM THE EDITOR West Coaster, The Publication


Serving the San Diego Craft Beer Community PUBLISHERS


Ryan Lamb & Mike Shess EDITOR


Mike Shess mike@westcoastersd.com


ADVERTISING Ryan Lamb


ryan@westcoastersd.com


ART DIRECTOR Carol Sherwood Sherwood Design


MEDIA CONSULTANT Tom Shess


Thomas.Shess@gmail.com Thomas Shess Image & Marketing Consultants


STAFF PHOTOGRAPHER Kristina Yamamoto


CONTRIBUTING PHOTOGRAPHER Kristina Blake


West Coaster is published monthly by West Coaster Publishing Co., and distributed free at key locations throughout Greater San Diego. For complete distribution list - westcoastersd.com/distribution. Email us if you wish to be a distribution location.


© 2010 West Coaster Publishing Co. All rights reserved.


Subscription by mail $25 per year. Checks payable to West Coaster. Allow 30 days for delivery. “No beer was wasted in the making of this publication.” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


West Coaster, The Website westcoastersd.com


WEB EDITOR Mike Shess


mike@westcoastersd.com


WEB ADVERTISING Ryan Lamb


ryan@westcoastersd.com


WEBMASTER Josh Lizarraga Fresh Cut San Diego freshcutsd.com


GRAPHIC DESIGNER Brittany Everett Fresh Cut San Diego freshcutsd.com


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Serving the San Diego Craft Beer Community Published Monthly


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Send letters to the Editor to mike@westcoastersd.com Letters may be edited for space. Anonymous letters are published at the discretion of the Editor


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On the cover (right): San Diego Brew- ers Guild President Adam Carbonell strikes a pose at Eleven, see page 6 & 7. Photo: Kristina Yamamoto (left)


Happy Holidays & Post-SDBW Musings


West Coaster Updates


Whatever you celebrate this month, we wish the best to you and yours. As for us, we’ve changed a few things here at West Coaster. In print, you’ll see a new column: Guest Tap. This column we’ll lend out to anyone in the local industry that 1) can write, and 2) has something worthwhile to say. On our website, westcoastersd.com, our directory has evolved. While still under construction, you can see where we are going with the idea at west- coastersd.com/directory. Also, our print is available online in a cool web reader, bringing our editorial section to life: westcoastersd.com/editorial. It’s been exciting to watch our website near full-operating power – look for a completed westcoastersd.com very soon!


San Diego Beer Week, or How I Justified Excessive Beer Intake SDBW was, by all accounts, awesome. I found myself at 2-3 events on average every day. At every event, you could strike sparks; people were excited. What I loved: watching so many restaurants jump on-board, having trouble choosing between events on a nightly basis for ten days, and meeting so many out-of-towners during the week. What I hated: the places who tinkered with the SDBW.org calendar times to make their “event” first, normal happy hours branded as SDBW functions, and how I felt after 10 days of consuming the best beer in the world.


Untappd


This cool little website took a ride with me throughout SDBW. Touted as “a fun, new, mobile-based social network for beer enthusiasts,” it’s like Facebook & Foursquare combined for craft beer. Add friends, see what everyone is drinking around town, and e-cheers your homies. What I dig is how it keeps track of what beers I’m drinking, where I’m drinking them, and when. The downside? All of the information you feed into it can be used against you in the court of law. Become my e-drinking buddy: untappd.com & search for westcoastermike.


Thanks


Big thanks to our advertisers for making the November issue happen. West Coaster is 100% supported by the San Diego Craft Beer Community, and we’d like to keep it that way. If you own a business in San Diego County that’s involved with local craft beer, please consider advertising. For a Media Kit, e-mail me at mike@ westcoastersd.com.


Cheers!


Mike Shess


Co-Publisher / Editor West Coaster


Mayor Sanders with Mike (far left) and Ryan (far right) of West Coaster


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