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PIXEL GOES TO GERMANY!


AS PART OF HAMA UK’S 20TH ANNIVERSARY CELEBRATIONS, PIXEL’S SIMON SKINNER WAS INVITED TO JOIN THE UK TEAM FOR A TRIP TO THE HAMA LOGISTICS CENTRE IN MONHEIM, GERMANY


After a gruelling 3:30am start in


sunny Eastbourne, I made my way to Heathrow, then on to Munich with Hama’s Paul Clarke. We then made our way to the offices in Monheim, (a 2 hr car journey) where we met the Hama UK team, just in time for lunch. It became apparent to me fairly


quickly that the team were there, not only to catch up with their German counterparts for sales meetings but to figure out which product lines would be best to introduce to the UK market. Interspersed with meetings about


activity, targets and all of the usual international gubbins you would expect on a trip such as this, were long chin stroking sessions where Hama UK bods fought their way through the seemingly endless product lines on display within the vast Hama showrooms. For those of you that don’t know,


Hama UK currently offer around 5,000 product lines. Those that have seen the folders that accompany the reps will testify that this is an impressive array of kit that ranges from iPad holders to digital photo frames to tripods to bags and... um weatherstations? For those of you that don’t know,


Hama GmbH currently produce over 18,000 product lines, that’s 13,000 more than the UK offering! This must make them the largest


accessory manufacturer in the market... probably the world? Granted, they’re not all applicable


to the Imaging Retail Channel with products such as bathroom scales, clocks and in-car hifi, but with around 100 new products coming through the R&D stage on a weekly basis, you begin to realise why the UK contingent often wonder where to start! Nick Grey – UK MD said, “Of


course this is a good problem to have as it enables Hama to compete in a market that’s seen such diversification in recent years. As technologies continue to evolve and develop, we are well placed to offer solutions from a single source”. And he’s right, if you have a


customer that walks into your store at any time asking for the most obscure cable, mount, widget, s8 gear, the chances are that Hama will have it in one of their ranges. Those of you who currently deal


with Hama will already know what a great bunch they are. I can also confirm, (and as displayed in some of the photos) that their ability to let their hair down is second to none. The hospitality shown by the Germans at the Gutman Ranch (Hama owned entertainment centre) was seriously impressive and proved that they really know how to treat their guests. Same time next year Nick?


Entertainment in full swing


Nick Grey and Ben Jones of Hama UK with Joerg Hempen, Vice President of International Sales, Hama GmbH after a dip in the pool


Peas in a pod?


The team arrive for the BIG tour


A BRIEF HISTORY OF HAMA


1923 – Established by Martin Hanke, (photo wholesale and manufacturing of lab equipment). 1945 – After the company’s HQ in Dresden were destroyed, a new start was made in Monheim 1950 – Exhibitor at the 1st Photokina 1973 – Move into Plant II in Monheim 1979 – Plant II expanded, 300 employees now 1985 – Subsidiary established in France – subsequent subsidiaries have been founded in Belgium, Denmark, GB, Austria, Poland, Switzerland, Slovakia, Spain, Czeck Rep, Hungary and Hong Hong 1990 – Plant III opens, now 500 employees


PIXEL 20


1997 – Expansion of Plant III to a modern logistics centre 2002 – 1,600 employees 2004 – Constant consolidation of the strong market position. Over 2000 employees worldwide, 1,250 of which based in Monheim 2006 – Expansion of the logistics centre with additional high rack storage area – an automatic box storage area and a new incoming goods building as well as quality control and technical service depts To date – Hama continue to evolve and expand at an alarming rate!


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