The news ■ AROUND THE WORLD UK
First user stats for The Times
UK newspaper US NYC launches global ad campaign
NYC & Company, the official tourism organisation of NYC, revealed plans to launch a $30m global ad
campaign encouraging visitors to visit the US city. The cross platform campaign, which is a continuation of the city’s 2007 global marketing efforts that featured the tagline ‘See More. Be More. This is New York City’, is being completely funded via bartered/donated media and cash. The campaign will run in several US cities as well as Australia, Brazil, Canada, France, Germany, Ireland, Italy and the UK. ○
■ TALKING POINTS
We work our asses off. When we fall short, which we do sometimes, we try harder.
We pick ourselves up, figure out what’s wrong and we try harder.
STEVE JOBS, chief executive, Apple, speaking at a news conference on ‘antennagate’
As consumers we decry the amount of data that sites like Facebook collect about us; as marketers we see a good opportunity to drive relevance.
ELLIOTT PRITCHARD, new media manager, P&O Cruises addresses the value of data
THE WORLD IN FIGURES 15% 6 M&MJULY EZINE 2010
The purchase model of earned, paid and owned media is becoming a circular
relationship. You can enter that model anywhere you want.
STEVE KING, chief executive, ZenithOptimedia, answering questions at IMM
I would rather have a prostate exam on live television by a guy with very cold hands than have a Facebook page.
GEORGE CLOONEY, speaking about his love for social media
Singapore IMF forecast for growth in Singapore in 2010, making it the world’s fastest growing economy
GLOBAL YAHOO FINANCIALS FAIL TO PLEASE
Yahoo posted a 50%+ rise in profits, but the 2% rise in revenue for Q2 2010 failed to please investors.
Display advertising was up 19% year-on-year, but while
awaiting its Microsoft Bing-powered search, these revenues faltered, down 8%. Marketing services revenue was up 4% overall, although
fees revenue was down 16% year-on-year, and 7% compared to the previous quarter. Yahoo stock fell 7% after the announcement.
In the company’s statement, chief executive Carol Bartz said: “We’re pleased that we continued to deliver strong operating income and margin expansion. Our search fundamentals are improving and we posted another quarter of healthy display advertising growth.”○
$2.25trn
Global Expected spend on infrastructure by emerging markets in the next three years
30%
UK The amount the out-of-home sales rose by in the UK during the fourth quarter of 2009
www.mandmglobal.com
The Times has seen its online audience fall by 66% since the introduction of a paywall earlier this month. The daily newspaper, which previously boasted an average unique audience of 1.2 million, has seen its overall online share of UK unique users fall from 4.4% to around 1.4%. It was previously anticipating a 90% fall in traffic. ○
that matters
Unilever is hoping to increase consumer reach through Time’s portflio
JULY DIGITAL EXCLUSIVE
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