IN THE SPOTLIGHT

“WHAT I ALSO

PARTICULARLY LIKE, SOMETHING WHICH

HARDLY ANYONE KNOWS, IS THAT ELEPHANTS

ARE INCREDIBLY GOOD SWIMMERS. THIS IS SOMETHING YOU

DON’T EXPECT. AND WE ARE GUARANTEED TO

SURPRISE THE IP MARKET IN THE NEXT FEW YEARS WITH EXTRAORDINARILY INNOVATIVE SERVICES.”

Anton Bory, 39, is IPAN's founder and chief executive.

WIPR: Please describe how the company developed from a start-up to where it is now.

Anton Bory: I really don’t know how long you can use the name start-up for a company. We leſt our ‘garage’ just over two years ago when we reached break-even and looked for a building with the greatest possible expansion potential— so that we didn’t have to move again right away.

We sit down at the conference table, next to a pile of company brochures, on the front of which there is a picture of an elephant.

WIPR: Who's the elephant?

A.B.: Tat is Kiruba, a female elephant from India. IPAN adopted her via the World Wildlife Fund and appointed her as company mascot.

We chose it because it symbolises the properties to be expected of our company. IPAN reminds customers of the extremely important maturities of their protective rights, IPAN doesn’t forget anything. We have the memory of an elephant.

Did you know that an elephant can remember every single water hole that it has ever been to, no matter how long ago it was there? In addition, elephants live in a group, which ensures their survival. IPAN too forms a strong IP community.

46 World Intellectual Property Review May/June 2010

IPAN is an alliance of large IP firms from more than 150 countries. What I also particularly like, something which hardly anyone knows, is that elephants are incredibly good swimmers. Tis is something you don’t expect. And we are guaranteed to surprise the IP market in the next few years with extraordinarily innovative services.

WIPR: What services does IPAN offer its partners?

A.B.: IPAN is an international network of leading IP experts, a partnership and strategic alliance of renowned and leading IP offices that have been centralised via IPAN and, above all, provide IP services to industry with great cost optimisation. We are the ‘one stop shop’ in IP, represented by our partners in more than 150 countries across the world. We are already looking aſter more than 300,000 protective rights. Our service starts with the validation of European patents or PCT nationalisations. We take care of the payment of all worldwide patent annuities and trademark renewals, manage assignments and re-registrations of complete portfolios of protective rights. So we look aſter the entire administrative protective rights process. As far as I know, we are the only company in the world that offers such a complete range of IP services. We thus cover the majority of the added value chain, which is doubtless a good starting point for success.

www.worldipreview.com Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80