editor’s report
EDITORIAL
I Just Got Back
T
The Week That Was
We were rocking and rolling all week long — especially our
fi rst night in southern California, where we got to experience a 4.4-magnitude earthquake at 2 a.m. It was a fun way to start our week. We noticed it right away, and the breeders confi rmed it:
Attendance was up this year, and the mood of the growers and retailers we talked to along the way was incredibly upbeat. Maybe it had something to do with the early spring weather that much of the country had been experiencing prior to trials; regardless, the atmosphere was positive everywhere. All of the breeders did a really nice job with their displays,
and the plant material at all of the locations looked fantastic. We also were impressed with the products and programs that all of the allied companies were showcasing. Everyone put a lot of time and effort in their trials exhibits, and it really showed. Our Spring Trials trips are always exhilarating, educational and exhausting. This year was no exception.
Tim Hodson, Editorial Director
Check out
www.CaliforniaSpringTrials.com
We were tweeting, blogging, updating our Facebook pages and posting photos every day during Spring Trials. You can see
those additional photos and read Jasmina’s blog on
www.CaliforniaSpringTrials.com.
Editorial Offi ce Tim Hodson
thodson@sgcmail.com
Paige Worthy
pworthy@sgcmail.com
Jasmina Radjevic
his issue of GPN was due to the printer right after we returned from California Spring Trials, so we didn’t have enough time to write a full recap of the trials. The June and July issues will have extended coverage of the California Spring Trials with all the new variety introductions, marketing programs and other
products that were on display, but I fi gured I would take this opportunity to give you a sneak peek at just some of the things we saw this year.
Sales Offi ce Bob Bellew
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Amanda McAdam
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STAFF
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For list rental information, call John Ganis at (914) 368-1024 Vickie Crews-Anderson
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EDITORIAL ADVISORY BOARD
Deena Altman Altman Specialty Plants
Kurt Becker
Marshall Dirks Proven Winners Jim Faust Bob Frye
Dave Edenfi eld Visions Group Paul Pilon
Stan Pohmer Rich Reilly Jim Snyder Roger Styer Lloyd Traven
Dramm Corporation Clemson University
Plantation Perfect Plants
Perennial Solutions Consulting Pohmer Consulting Group Rough Brothers
Sustainability Services
Styer’s Horticultural Consulting Peace Tree Farm
Dianna Turner Ball Horticultural Co. Jack Williams Paul Ecke Ranch
Introducing Ball FloraPlant’s ‘Black Velvet’ petunia
Syngenta Flowers’ Joel Goldsmith and I share a laugh in Gilroy
Jasmina hides behind Proven Winners’ new introduction ‘Superbells Coralberry Punch’ calibrachoa
CORPORATE
Karla A. Gillette Edward Gillette Ann O’Neill
David Shreiner Harry Urban
Diane Vojcanin Joel Hughes
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6 GPN May 2010
GPN (ISSN 1529-5524) is published monthly with an extra issue in December by Scranton Gillette Communications, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025. Subscription rates in the U.S. are $30 per year (Canada is $50 and all other countries are $60 payable in U.S. currency). Reproduction of contents forbidden. Copyright 2010. Periodical postage paid at Arlington Heights, IL and additional mailing offi ces.
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