each buyer and seller. “We have superior local knowl-


edge of the market,” Catherine Harrison, sales affiliate for Celia Dunn Sotheby’s International Realty in Bluffton, South Carolina, explained. “Affiliates offer hospitality, discipline, dedication and expertise beyond the average.” Affiliate firms are chosen to rep-


resent Sotheby’s International Realty because they are locally owned and reputable with a distinctive, tightly run support staff. “Each affiliate is expected to be


very well trained in marketing and to be discreet, knowledgeable and hospitable,” Harrison pointed out. Affiliates such as Harrison are able


to use the many resources available in a global company. Each has the ability to draw in buyers from a network of more than 10,600 sales associates and


approximately 500 affiliate offices in 38 countries and territories worldwide. “Agents are offered endless


marketing tools available through the Sotheby’s International Realty member site, speeding up the time it takes to launch a new listing or marketing campaign or capture a cli- ent lead through their state-of-the-art lead router tool,” Harrison said. “The constant support from some of the top leaders in the company help af- filiates stay current on the worldwide and local economies.” “Sotheby’s International Realty


professionals add the brand’s world- wide reach to their local market expertise,” Good added. “Properties listed with a firm in the brand’s network also benefit from its interna- tional advertising and public rela- tions campaigns, prominent exposure to Sotheby’s Auction House clients


and array of innovative and proven marketing tools.” “Unique properties occupy a differ- ent place in the world and can attract interest far beyond a seller’s local mar- ket,” Good said. “Their appeal extends well past their immediate locale to an audience of discerning buyers as likely found on another continent as in the same city.” All the properties offered through


Sotheby’s International Realty can be found through any major search engine or on Web sites of major publications such as The Wall Street Journal and the International Herald Tribune, as well as at www.sothebys- realty.com. “Our Web site truly is interna-


tional in reach and was designed to showcase fine properties to some of the most qualified buyers in the world,” Good concluded.


www.Ret i r ingToNC.com | www.Mi l l ionDol larReal tors.com | www.CoastalMi l l ionDol larHomes.com


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