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feature green broadcasting

Feature sponsored by Harris

It probably seems ironic that Chyron should be spouting off about green initiatives. After all, we have historically been iconic in the ‘big iron’ model of broadcast hardware. In fact, the broadcast industry in general has traditionally been resource intensive. We build very large brick and mortar facilities, staffed with plenty of people who commute to work every day. Worse, these facilities are chock full of rack after rack of power- hungry gear, often running at a fraction of its capacity during much of the day. Bill Hendler, Chyron’s chief technology officer, considers the options.

cost business, and today’s evolving media ecosystem has changed revenue models enough that it has become obvious that a flexible, variable-cost approach to business is vital.

Building greener graphics

N

ot only is this an

unsustainable model on a social basis, but it has been increasingly difficult financially. Ours has been a high fixed-

Oddly, this is one of the few areas where we find that emerging technologies have started to provide a structure where business needs and green initiatives converge. More and more businesses have started to take advantage of ‘cloud-based’ hosted computing to move toward a distributed and efficient work model. Collaborative creative work no longer needs everyone to be in the same place at the same time. Hosted hardware, shared by many users across wide geographical regions, may be operated at high capacity, round-the-clock. Remotely connected users can operate from very low-

22 l ibe l march/april 2010 l www.ibeweb.com

One thing our industry is focused on is reliability, and as such no one ever turns anything off!

footprint Web browser-enabled client devices, wired and mobile. The traditional broadcast facility can evolve to provide relatively few and less power-hungry edge playout and storage devices. Crucially, businesses can now dynamically allocate resources on an as-needed basis, and adjust costs on the fly. Electronic reporting tools may be deployed continually, providing business intelligence and resource analysis on an ongoing basis.

I would be exaggerating (OK, lying) if I maintained that Chyron’s business initiatives in respect to hosted content creation and management were initially motivated by any concerns for environmental or energy resources. The business considerations in support of a distributed work model, supported by hosted Software as a Service (SaaS) technologies, were overwhelming. In the conventional television graphics creation environment, personnel need to be brought up to speed with the specific operational requirements of suites of proprietary

It’s not just my travel patterns that have changed. At Chyron, we’re fully invested in tools that allow remote diagnosis, service, meetings, and demonstrations. Our technicians routinely connect directly to local hardware many miles and even

software and hardware. Often, this evolves into a ‘priesthood’ mentality, with a very high entry barrier for new and talented employees and content contributors. Art, production and editorial staff need to be co-located to work together. Our clients have made it very clear that new business and workflow models are required. There’s not a one of us whose life hasn’t been changed by broadband wired and mobile Internet connectivity. My travel and commuting schedules have reduced dramatically in direct consequence, as has my availability to do work at any hour, occasionally to my chagrin. Allowing people to work where they are, at any time of day has had as dramatic a positive effect on reducing carbon footprint as anything I can think of in recent years. Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48
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