planning on doing
an exhibition?
you must read this...
9 things to
do...
You might have one in the pipeline, or you might be
1 Pu
t some
one in c
harge
thinking about doing one. Either way, if you’re exhibiting
5 Do
n’t sl
T
ee
he
p in y
re’s a lo
t of d
our car
etail to at
tend to.
at a show, you’ll need a proper plan of action. Otherwise
Hotels g
et book
El
ed
e
up e
ctrici
a
a
r
n
l
s
y – d
, fur
o
n
n
it
’
ur
t l
e h
eav
i
e i
re, h
t to t
eal
h
th
e
and
you’ll end up wasting your investment, or worse, looking
last min
ute. Cre
sa
as
f
e
e
d s
ty c
ui
e
t
r
= b
tifi ca
a
te
d n
s.
e
Mak
ws.
e sure one
person
like a total plonker in front of potential customers.
has a ch
ecklist a
nd is res
ponsible f
or
6 Ch
eck e
very l
ast de
tail, twi
ce
pulling t
he w
It isn’t easy to do an exhibition ‘on the cheap’. Hiring the
hole thin
g togeth
er.
A spellin
g mistak
e in two f
eet high l
etters w
ill
space, designing the stand and printing your brochures
2
make yo
u feel si
ck
Loo
. Pro
k
o
t
f y
h
our s
e bu
tan
sin
d ca
e
re
s
fu
s
lly.
will all add up – that’s before you even think about
English n
ot your s
Yo
t
u d
ron
o
g
n
p
’t n
oint
ee
?
d t
Pa
h
y s
e b
o
i
m
gg
e
e
o
s
n
t s
e e
ta
ls
n
e
d – j
ust
the cost of your time out of the business, overnight
to check i
t.
have the b
est grap
hics. Ge
t the de
signers
accommodation and the inevitable bar bill. (Top tip:
at printi
ng.com
involve
d early a
nd you’l
l be
7
Reme
mber w
hy yo
u’re
plenty of mints and water for the next day).
ther
e
impress
ed with
what w
e can ad
d.
One pur
pose – to w
in new b
usiness a
nd mee
t new
Exhibitions attract all sorts of visitors – some with a
custome
rs. Reco
3
r
Kn
d all t
ow
h
y
eir d
our
etai
d
ls a
e
n
a
d t
dl
re
i
a
n
t t
e
h
s
eir
serious immediate need looking for a solution, others
busines
s cards l
i
I
ke s
t’s n
o
o
li
us
d p
e o
lat
r
in
d
um.
ering br
ochures t
he day
who didn’t know they needed your product or service.
before t
he exhib
ition, or
trying to p
ut up
8 Hel
p the
m out
IIff you’re exhibition
your po
sters ha
lf way th
rough t
he fi rst day
.
Offer to s
end the
m inform
ation af
is on a weekend,
ter the e
vent, to
Pay atte
ntion to s
upplier l
ead tim
es and
save the
m carry
ing it ar
ound w
ith t
you might also end
hem. An
d do it.
build th
em into y
our plan
.
up wu ith some ‘bag 9 Trea
t 'em m
ean, k
eep 'e
m kee
n
grg abbers’ who’ve
4 Wo
rk ou
t your bu
dget
Yeah, ri
ght. It’s
not like dat
ing. Foll
ow up e
very
decided to spend
This Buy
ing Guid
e will he
lp you w
ork out
lead afte
r the ev
ent. If th
ey’re no
t ready to b
uy yet,
their Saturday
s
ome cos
ts. You’l
l fi nd lo
ads of c
lever wa
ys
ask them
when y
ou shou
ld conta
ct them
again.
killing time at
of prom
oting yo
urself w
ithout b
lowing
And aga
in, make s
ure you d
o.
an exhibition.
your bud
get.
It’s important
to rt ecognise a
serious lead from
someone who’s
been let out for
the day.
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planning on doing an exhibition? 3
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