eReaders: A Market Comparison
In the year 2020 we might well look back ten years and pinpoint
Wednesday 27th January 2010 as the moment in time when
publishing changed forever.
Sensationalist? Perhaps, but given the impact of Apple’s iPod and iPhone,
you would be forgiven for thinking that the launch of the Apple iPad could
have a similar impact on the book, newspaper & magazine industry.
Today’s unveiling, amidst the usual fanfare and geek hysteria normally
associated with an Apple product launch certainly didn’t disappoint. The
Apple iPad has simply taken eReader technology by the throat and in one
swift move hurled it forward by a decade.
E-publishing ‘lift off’
First generation eReaders, especially those that came before the launch
of Amazon’s Kindle in November 2007, were perceived as clunky and one
dimensional. With consumers used to working on multi-media laptops,
the eReaders’ monochrome displays were seen as a step backwards, not
forwards.
Despite the rapid evolution of these devices, this perception has stuck
fast even though the latest second generation of eReaders have high
resolution displays, buttons to customise how the text is displayed, and
even Internet connectivity.
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